Archive for Digital
Webinar Recap: Programmatic Opportunity, and How to Capitalize On It!
Newspapers and their digital platforms are uniquely positioned to reach and engage a local audience, which has become a critical selling point for advertisers. As ... Read More
Webinar: Revenue and Audience Builders – Ideas that Work!
From this year’s NAA Audience Symposium, we present more than three dozen ideas to build audience and revenue. In this rapid fire session, the kick-off ... Read More
30 Under 30 with Shannon Green
Shannon Green has a copper printing plate hung in her condo. It is the first piece she was ever paid to write. Underneath it is ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More
Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
