Author Archive for Dr. Matt Lindsay
Digital Revenue Streams: What can newspapers teach other industries?
Newspapers could emerge as leaders in the digital economy ... Read More
New Business Models for Media Companies
Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing ... Read More
Establish a Culture that Grows Relationships
For most companies, building a culture that fosters customer relationships does not come easy. Here are some ideas for developing relationships ... Read More
Tradeoffs between personal data privacy and customer analytics.
There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
