Author Archive for Jim Conaghan
Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
Dealing with Health as an Advertising Category
Health issues are frequently at the forefront of people’s concerns, both for personal reasons and as a matter of civic discourse. New medical treatments, and ... Read More
Executive Summary: Across Platforms, 7 in 10 Adults Access News
Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America ... Read More
Across Platforms, 7 in 10 Adults Access
Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week (March 25, 2013) The vast majority of U.S. adults read newspaper media content ... Read More
