Author Archive for John Murray
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal ... Read More
Audience Summer Webinar Series 2017
Our popular audience summer webinar series returned this year with new and interesting topics and actionable solutions for audience executives ... Read More
Webinar: Cutting-Edge Approaches to Driving Subscriptions
The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to ... Read More
Webinar: Customer Intelligence & Retention Strategies
This session digs into strategies for marketing toward those customers that are more likely to respond and be retained ... Read More
Webinar: Driving Digital Subscription Growth
Speakers will share how they have successfully managed double-digit growth in paid digital audiences, and essential elements of their strategies that are getting results ... Read More
Webinar: Retaining Readers Through Cost-Effective Service Improvements
In this member webinar, Michael Otero leads a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers ... Read More
Webinar: The Nuts ‘N Bolts of AAM Brand View
This second session will include a walk-through of the steps of creating a Brand View profile and the process that worked best for two of ... Read More
Webinar: Building Revenue and Growing Audience: Ideas that Work 2017
Join us as we present more than three dozen ideas to build audience and revenue in a fast paced session rich in creative thinking ... Read More
Webinar: AAM Brand View: Positioning Your Products for Tomorrow
This webinar will examine how news media companies can optimize the AAM Brand View interface for reporting on their products and audience to advertisers ... Read More
News Media Companies Have Quality on Their Side
The Alliance for Audited Media has launched its Quality Certification program, another opportunity for news media publishers to differentiate on quality ... Read More
