WEBINAR #2 IN A SERIES: PREPARING FOR LAUNCH: THE NUTS & BOLTS OF AAM BRAND VIEW
Thurs., July 13 – this event has passed
2:00-3:00 p.m. EDT
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Download PDF of presenter slides
There are fundamental changes underway at the Alliance for Audited Media, and this webinar series is designed to help members understand and optimize AAM’s marketing tools and data to better position their audiences and portfolio of products with advertisers.
AAM Brand View, the new way that buyers see data in AAM’s Media Intelligence Center, is available to all AAM news media companies for free and has a flexible interface that gives your marketing teams the power to position your company’s audience data with media buyers.
Join us to learn how your media company can use Brand View to present your audience data to advertisers. During the session we will share best practices for creating Brand View profiles in part two of this summer webinar series with the Alliance for Audited Media.
Speakers:
Jerry K. Hill, Vice President of Consumer Sales and Marketing Operations, Gannett Co, USA TODAY NETWORK
Kevin Rehberg, AAM Director of Client Development
Description:
This session will include a walk-through of the steps of creating a Brand View profile, tips that worked well for some of our major news media companies, and the nuts and bolts of how to take your company listing in the Media Intelligence Center to the next level.
*This session is free and limited to members of the News Media Alliance and/or Alliance of Audited Media.
About the Speakers
Jerry Hill is a member of the Board of Directors of the Alliance of Audited media representing news media publishers and is Vice President of Consumer Sales and Marketing Operations for Gannett Co., USA TODAY NETWORK. His responsibilities include all 109 Gannett Domestic Newspapers and USA TODAY. In his current role, he is responsible for all consumer sales, customer service, revenue and pricing optimization, national single copy and hotel sales, growth of strategic segments and process improvements supporting national advertising sales, inbound and outbound sales and retention, and reporting and revenue analysis.
Kevin Rehberg has over 15 years of experience auditing newspapers media, including verifying readership and demographic research. In his current role as director of client development for AAM, Kevin works to help news media organizations understand how to use their audited information to tell their quality story to advertisers, agencies and community members alike.
Former Vice President, Audience Development at News Media Alliance.
