Archive for Rebecca Frank
This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply
In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared ... Read More
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to ... Read More
Recording Now Available! Webinar: John Murray Best Practices in Audience Development
July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience
Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development
The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism
Recording Now Available! - This webinar will highlight the value of the Table Stakes program, which teaches news organizations modern change management skills to develop ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
