Author Archive for Rebecca Frank
Expanding the View
This month, I haven’t been able to stop thinking about one particular essay about the “creator economy.” To those of us working in “old media,” ... Read More
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
Alliance Members: We’d Like Your Input! Audience & Advertising Research Needs
We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More
This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply
In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared ... Read More
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to ... Read More
Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
