Archive for Engagement
Recording Now Available!: John Murray Best Practices in Audience Development
Recording now available! The recipients of the 2019 John P. Murray Award for Excellence in Audience Development shared their success stories and best practices for ... Read More
News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the ... Read More
News Media Alliance Establishes John P. Murray Award for Excellence in Audience Development
The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Vote for Your Favorite New(s) Idea
It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present ... Read More
New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality
This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well ... Read More
Webinars on Demand: Audience & Revenue Series
Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining readers and increasing revenue ... Read More
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The fourth webinar of the Audience and Revenue series showcases best ... Read More
Rise of the Opinion Section
Recently, a number of news media outlets have announced the expansion of their opinion section offerings, even creating new ones all together, to accompany its ... Read More
Webinar Recap: Programmatic Opportunity, and How to Capitalize On It!
Newspapers and their digital platforms are uniquely positioned to reach and engage a local audience, which has become a critical selling point for advertisers. As ... Read More
