Archive for sponsored content

News Take Episode 109: The State of Advertising and Local News
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News Take Episode 109: The State of Advertising and Local News

On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
How To: Price Your Native Advertising Offerings
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How To: Price Your Native Advertising Offerings

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
How To: Create Better Branded Content
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How To: Create Better Branded Content

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More

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