Archive for data

How To: Use Contests to Increase Your Ad Revenue
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How To: Use Contests to Increase Your Ad Revenue

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be ... Read More
How To: Read and Interpret Data
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How To: Read and Interpret Data

There’s a stereotype about journalists that I’ve always resented: “Journalists can’t do math.” It was one of the first things my Intro to Journalism professor ... Read More
Fake News Remains Top Industry Concern in 2017
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Fake News Remains Top Industry Concern in 2017

Fake news has become an unfortunate part of the media landscape, spreading wildly and being shared on every social media platform. But fake news isn’t ... Read More
Local News Tops National Media in Trustworthiness
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Local News Tops National Media in Trustworthiness

Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and ... Read More
Rising Star: Leigha Hornstra, CMG
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Rising Star: Leigha Hornstra, CMG

Leigha Hornstra is trying to see the future. She doesn’t have a superpower or crystal ball. Instead, she has data ... Read More
Webinars on Demand: Audience & Revenue Series
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Webinars on Demand: Audience & Revenue Series

Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining readers and increasing revenue ... Read More
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
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Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization

The fourth webinar of the Audience and Revenue series showcases best ... Read More