Archive for audience
6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Nine Social Media Metrics for Success
On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is ... Read More
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute
Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical ... Read More
Webinar Recap: A New Paradigm of Readership in Local News
Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the ... Read More
Webinar: ‘Paradigm Shift’: Understanding What Leads Local Readers to Pay for News Online
On this webinar, hear the findings from groundbreaking new analysis of digital local news audiences from the Medill Local News Initiative at Northwestern University, including ... Read More
New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content
The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue ... Read More
What’s Next: Digital Subscriptions
While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
Webinar: New(s) Ideas: Solutions for Growing Revenue and Engagement
Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of ... Read More
