Author Archive for Rebecca Frank
Member Exclusive: Alliance Discussion of Stimulus Package and Benefits to News Publishers
On Tuesday, March 31, the News Media Alliance convened an Operational Working Group to discuss the the Stimulus Package, CARES Act, small business loans and ... Read More
Member Exclusive: Alliance Round-Table on Operations During Public Health Crisis
On Tuesday, March 17, the News Media Alliance convened an Operational Working Group to discuss the impacts of the COVID-19 outbreak on the news industry ... Read More
Alliance Insiders Share Insights Into 2020’s Top Issues
With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to ... Read More
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
Webinar: Connecting the Dots: Digital Subscriptions
Join us for this exclusive Alliance member webinar where researchers from the University of Minnesota’s Hubbard School of Journalism and Mass Communication will share results ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
