Archive for Advertising
The News Audience is Thriving
Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More
News Media Alliance to Host adXchange 2018
The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy ... Read More
Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and ... Read More
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, ... Read More
Amazon Becomes Latest Digital Advertising Threat
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More
New Campaign Calls for Use of Trusted Sources to Fight Fake News
The News Media Alliance today announced the launch of the second phase of its national campaign focused on supporting real news ... Read More
Support Real News – Is this Real News? Ad
The News Media Alliance is proud to provide this full-color ad for use in your print & online newspapers. The ads can be customized with your ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
Rising Star: Ashley Dunn
Ashley Dunn didn’t always know what she wanted to do, but now, looking back it makes perfect sense ... Read More
