Author Archive for Rebecca Frank
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism
Recording Now Available! - This webinar will highlight the value of the Table Stakes program, which teaches news organizations modern change management skills to develop ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
Member Exclusive: Update on Ongoing Alliance Activities Around COVID-19 Pandemic
On Tuesday, June 2, the News Media Alliance Operational Working Group was joined by Alliance SVP & General Counsel Danielle Coffey and Alliance SVP, Public ... Read More
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
Member Exclusive: Alliance Discussion of Re-Opening After Pandemic & Updates from Members
On Tuesday, May 5, the News Media Alliance Operational Working Group was joined by Dennis Hoeg, of Nexteer Automotive, to discuss the manufacturing industry perspective ... Read More
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in ... Read More
Member Exclusive: Alliance Discussion of Print Operations, Including Cutting Print Days
On Tuesday, April 14, the News Media Alliance Operational Working Group was joined by Ken Harding of FTI Consulting, who shared what his team has ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
