Archive for subscriptions
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Subscription Management Practices That Work for Subscribers
Magazine media publishers maintain exceptionally high levels of subscriber satisfaction through well-understood, simple subscription management processes that benefit consumers ... Read More
News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
CEO Statement: The News Media Alliance Supports the Local Journalism Sustainability Act
The Local Journalism Sustainability Act, introduced in the House of Representatives today by Representatives Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA) – and the bipartisan ... Read More
California Subscription Bill Is Unnecessary, Ignores Recent Voluntary Efforts
As we have seen with other legislation originating in California, AB 2811 could set in motion a patchwork of different state laws, which would increase ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
New Study Reveals Connection between Entertainment, News Media Subscriptions
A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the ... Read More
