Archive for newspaper
U.S. Tax Code Doesn’t Keep Up with Advancements in Newsgathering
It is universally acknowledged that newspaper investments in journalism translate to readers' awareness of the world around them, including politics, the economy, entertainment and countless ... Read More
Newspaper Inserts Drive Consumers to Action
Recent independent research reveals that newspaper inserts continued to drive traffic ... Read More
Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper ... Read More
Facebook’s Political Advertising Policy
The News Media Alliance has taken an active role in conversations around Facebook's plan, announced in April 2018, to label quality news as political advocacy ... Read More
Circulation Analysis Report: Home Delivery
The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media's (AAM) ... Read More
NAA Fights for Tax Deductions for Print, Digital
The IRS is proposing a change to its rules to determine who the taxpayer is under Section 199 of the Tax Code for the purpose of ... Read More
The Ultimate Holiday Shopping Guide
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More
Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
2016 Advertising Planbook
Get ready for 2016 and beyond with the latest edition of the Advertising Planbook, exclusively for NMA members! Advertising can be a critical component to marketing ... Read More
