In this video featuring highlights from the News/Media Alliance Industry Summit, held on September 30, 2022 in New York, speakers offered expert tips and actionable insights on trending topics, including using data to deepen reader engagement, expanding ecommerce opportunities, and the future potential of Web3 in the context of news and magazine publishing.

Watch Now:

Speakers featured (in order of appearance): Scott Stein, USA TODAY/Gannett; Linda Li, SVP & General Manager, Wirecutter (The New York Times); Tyler Sperry, Director, eCommerce +
Affiliates, America’s Test Kitchen; Alysia Borsa, Chief Business Officer and President of Lifestyle, Dotdash Meredith; Beth Diaz, Vice President, Audience Development and Analytics, The Washington Post; Robin Berjon, Former VP, Data Governance, The New York Times

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/andrey-rossi/seize-the-day
License code: 3TCNKHDLZCSHBI9Q

Panel Recaps:

Session 1: Using Data to Deepen Reader Engagement

Session 2: Expanding eCommerce Opportunities

Session 3: Could Web3 Really Be a Thing for Publishers?

Related:

Full session recording: Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?

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A series from the News/Media Alliance

Watch the first episode of our Free Press Focus subseries of the News Take podcast, out now!

The News Take podcast is a series of interviews with thought leaders and other influencers in the news and magazine media space sharing insights and perspectives with News/Media Alliance staff on timely events topics of interest. Guests will share their “take” on the news about news and magazine media, exclusively for Alliance members!

Subscribe to the News Take podcast on Spotify, Apple, and YouTube Music.

Free Press Focus subseries:

Episode 1: Preventing Another Capital Gazette Shooting: Why We Need The Journalist Protection Act (Guests: Paul Gillespie, Capital Gazette and Dan Shelley, RTDNA)

Now available: Season 2:

Episode 201: News Nutrition Labels: How NewsGuard is Helping Fight Misinformation Online (Guest: Gordon Crovitz, NewsGuard)

Episode 202: How the American Press Institute is Inspiring Cultural Transformation in News Media (Guests: Samantha Ragland and Elite Truong, American Press Institute)

Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands (Guest: Lisa Hughes, The Philadelphia Inquirer)

Episode 204: Navigating the Digital Media Transition: Lessons from the Music Industry (Guest: Cherie Hu, Water & Music)

Send your suggestions for future News Take guests to Alliance Vice President, Research & Insights, Rebecca Frank at rebecca@newsmediaalliance.org.

Stream all 12 episodes of Season 1:

Episode 101: Local News: Understanding What Readers Want and How to Deliver it to Them (Guests: Jim Bernard, Star Tribune and Mike Orren, The Dallas Morning News)

Episode 102: Tech Trends: What Publishers Need to Know (Guest: Aram Zucker-Scharff, The Washington Post)

Episode 103: Leveraging Products to Connect with Your Audience (Guest: Kim Bui, Arizona Republic)

Episode 104: Encouraging and Sustaining Diversity in News Media (Guest: Mitra Kalita, URL Media)

Episode 105: Protecting Journalists Reporting on Russia’s War in Ukraine (Guest: Carlos Martinez de la Serna, Committee to Protect Journalists)

Episode 106: Tapping Into the Potential of Blockchain for News Publishers (Guest: Julien Genestoux, founder and CEO of Unlock)

Episode 107: Committing to Product Thinking in the News Industry: Putting Readers First (Guest: Feli Carrique, Executive Director, News Product Alliance)

Episode 108: Print, Logistics and Delivery in a Transitional Age (Guests: Gregg Fernandes, The Washington Post and Dan Schaub, McClatchy)

Episode 109: The State of Advertising and Local News (Guest: Gordon Borrell, Borrell Associates)

Episode 110: Update on News Deserts and Local News Trends (Guests: Penny Muse Abernathy and Tim Franklin, Medill Journalism School Local News Initiative at Northwestern University)

Episode 111: Outsmarting Google and Facebook: Helping Publishers Grow Their Audience Outside the Dominant Platforms (Guest: Rand Fishkin, SparkToro)

Episode 112: Lessons in Practicality from The Daily Memphian: “A Lot of People Don’t Know We’re a Nonprofit” (Guest: Eric Barnes, The Daily Memphian)

News Take Production Team:

Host and Executive Producer: Rebecca Frank, VP, Research & Insights, News/Media Alliance

Free Press Focus Subseries Host: Charlotte McBirney, Senior Counsel and Director, Public Policy, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Rachel Fox, Manager, Membership & Events, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance

Audio & Video Engineer: Current Media Group

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The post News Take: Candid Conversations with Industry Leaders appeared first on News/Media Alliance.

FOR IMMEDIATE RELEASE

John Murray

Arlington, VA – The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) and Newsday (Long Island, NY) (Large category) as the recipients of the 2021 John P. Murray Award for Excellence in Audience Development.

A selection committee of Alliance and American Press Institute (API) staff members selected the four recipients (with a tie in the Medium category) for their exceptional innovation and sophistication in understanding content strategy as part of audience development. Their effective use of multiple platforms and formats for sharing content; development of thoughtful, responsive content and programs to help readers navigate important issues (e.g., Covid-19 vaccines, local crime, etc.); livestreaming sports and virtual events; and leveraging social media, video, and newsletter products to introduce their brands to new audiences resulted in measurable positive impacts on audience growth, subscription and advertiser revenue, and print and digital subscriptions.

All four news publishers successfully applied one or more of the seven ‘Table Stakes’ capacities of modern news publishing, which were developed as part of the Knight Lenfest Local News Transformation program.

Alliance President and CEO, David Chavern, stated, “We continue to be amazed at the innovation and creativity our members have shown year after year in their submissions for this Award. While we received many impressive nominations again this year, these four news organizations showed some amazing results in growing audience and revenue for their digital products and services that exemplify what is possible when news organizations listen to readers and what they need, and meet them where they are. I know John Murray would have been really excited and proud to see the hard work news publishers are putting in that is paying off in the form of new and engaged audiences.”

Michael Bolden, Executive Director and CEO of API, said, “The four winners of the John P. Murray Award demonstrated successful applications of the transformational thinking news organizations must put into practice in the digital age to better serve their communities. The winners can build on their success, while their work offers useful case studies that other publishers can follow in their own markets. Putting such peer learning into practice is one of the most powerful tools we have in journalism to help move the industry forward.”

This is the third year of the John P. Murray Award for Excellence in Audience Development, which was established in memory of former Vice President of Audience Development John Murray, who was with the organization for over 20 years before passing away in 2018. Murray was known across the news industry for helping Alliance member news publishers improve audience development and engagement, and for convening members to share best practices.

In response to being named a recipient of the 2021 John P. Murray Award:

• Stephanie Schroeder, Chief Customer & Marketing Officer at Forum Communications said, “The Forum is beyond honored to be chosen as one of the recipients of this prestigious award. We believe that our audience is our most valuable asset, so we are proud to be recognized for our efforts in trying to better serve them. Our work is not yet finished – and it likely never will be – but it’s work we feel privileged to do.”
• Brian Manzullo, Social, Search & Audience Editor at the Detroit Free Press stated, “On behalf of the Detroit Free Press, it’s an absolute honor to receive this award from the News Media Alliance in memory of John Murray. It’s a testament to the efforts by our entire newsroom in not just engaging our audiences, but involving them throughout the newsgathering process to empower our journalism and deliver meaningful impact in our communities. Thank you so much to the News Media Alliance for recognizing our work, and most of all thank you to our readers who help push us to become better at serving them.”
• Dennis Francis, Oahu Publications, Inc. President and Publisher said, “Innovative audience development allows the Honolulu Star-Advertiser to focus on its core mission of providing the community with local news, sports, commentary and entertainment while spurring public discussions on the critical issues affecting the lives of our readers and the communities they serve across the State.”
• Debby Krenek, Publisher of Newsday, said, “We could not be prouder of what the team has achieved for our organization with Newsday LIVE events. We’re incredibly honored that their work is being recognized by our peers at the News Media Alliance.” Melissa Carfero, Newsday’s manager of event strategy and development, added, “It’s a tremendous honor to receive this award and to be recognized by News Media Alliance, especially for excellence in audience development. The success Newsday LIVE has seen year over year is undoubtedly attributed to the expertise, determination and unwavering commitment our team shares in making each event more successful than the last.”

All four recipients will receive an award to display at their property; a check for $1,000 to put toward enhancing their audience development and engagement efforts; and will be invited to present their success stories an upcoming Alliance member best practices webinar. The Alliance will also add this year’s recipients to a plaque that is displayed at its headquarters.

For more information about the John P. Murray Award for Excellence in Audience Development, click here.

###

Media Contact:
Lindsey Loving
Director, Communications
lindsey@newsmediaalliance.org

The News Media Alliance is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered just outside of Washington, D.C., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at www.newsmediaalliance.org.

The post News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development appeared first on News/Media Alliance.

Guests: Jim Bernard, Star Tribune and Mike Orren, The Dallas Morning News

Is there such a thing as a typical reader or subscriber? What role does the e-Paper play in the transition to digital (and why did our speakers initially despise the product)? Do new storytelling formats such as podcasts and social media present viable business models, and how can news publishers successfully venture into this space? What are news publishers getting right on the tech side, and where do they still need to improve?

In this episode of News Take, News Media Alliance President & CEO David Chavern sits down with Jim Bernard, Senior Vice President for Digital at the Minneapolis-based Star Tribune and Mike Orren, Chief Product Officer at The Dallas Morning News for a candid conversation about the challenges and opportunities that arise from understanding your readers and subscribers and how to give them what they want (and when, where and how they want it) – all while prioritizing revenue (because at the end of the day, newspapers need to sell subscriptions). From the differences between print and digital subscribers and their desires, preferences, and behaviors, to why the e-Edition is a valuable product, to approaches to experimenting with new forms of storytelling (including audio and video), to their most exciting plans for 2022, Orren and Bernard draw from their leadership experience to offer insights on navigating the constantly changing news consumption landscape.

Listen now or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

Watch with video:

Speaker bios

Mike Orren is the Chief Product Officer at The Dallas Morning News, leading the teams responsible for all digital products, marketing, business intelligence, and digital audience. Prior to that, he was President at Belo Business Intelligence, where he leads marketing, analytics, product development, strategy and sales infrastructure for A.H. Belo Corporation, publisher of The Dallas Morning News. He founded Pegasus News, the largest single-market digital news pure-play in the US in 2005, eventually selling it to a publicly-traded broadcast company. Mike has served in senior roles at American Lawyer Media and D Magazine (where he launched the first city magazine website). His work has been recognized with awards from Editor & Publisher, The Dallas Press Club, the North Carolina Press Association and The Dallas Business Journal. Mike is a graduate of Duke University.

Jim Bernard is Star Tribune’s senior vice president for digital with responsibility for the company’s portfolio of digital properties and operations, including StarTribune.com – the state’s most-visited website with 7 million unique visitors each month. He also oversees dozens of other digital products, including Star Tribune mobile apps, print “replica” edition, CityPages.com and 19 Minnesota high school sports websites. Jim joined Star Tribune in 2010 from Dow Jones MarketWatch and prior to MarketWatch, he held a series of executive positions with Dow Jones. Jim earned his MBA from the University of Minnesota and a Bachelor of Arts in English from the University of Iowa.

Watch the next episode: Tech Trends: What Publishers Need to Know

View all episodes

Send us your suggestions

Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

News Take Production Team:

Host and Executive Producer: Rebecca Frank, VP, Research & Insights, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Rachel Fox, Manager, Membership & Events, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance

Audio & Video Engineer: Current Media Group

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The post News Take Episode 101: Local News: Understanding What Readers Want and How to Deliver it to Them appeared first on News/Media Alliance.

John Murray

The deadline for nominations has passed.

The News Media Alliance is excited to announce that we are now accepting nominations for the 2021 John P. Murray Award for Excellence in Audience Development.

Established in 2019 in memory of the Alliance’s long-time colleague, the John P. Murray Award for Excellence in Audience Development recognizes three Alliance member news organizations each year that have demonstrated exceptional innovation and sophistication in understanding content strategy as part of audience development.

The 2020 recipients, announced in May 2021, included #ThisIsTucson/Arizona Daily Star, The Keene Sentinel, and McClatchy. Click here to view the John Murray 2020 Audience Development Best Practices Webinar with the 2020 recipients for more background (member login required).

We received so many great nominations last year and unfortunately, it was not possible to select them all. If you submitted a nomination last year and weren’t selected, we encourage you to submit again. Tell us what has happened in the last year to move the program forward.

Click here to submit your nomination.

What to submit?

There has been no shortage of news this year around which to implement innovative audience development and engagement strategies. We’ve seen continued, daily developments around the coronavirus; historic change as part of the movement for greater racial equality and the end of systemic racism; a new President in the White House; and coverage of the January 6 Capitol riots – which are still the subject of ongoing investigation – all driving reader interest in and consumption of local news to understand how it all impacts them, their families, and their communities. As Americans have gotten vaccinated against COVID-19, we’ve endeavored to return to normal routines. But it has not been without challenges, and we continue to look to our local news outlets to tell us how to navigate the constantly changing landscape.

While your nominations can center around any audience development efforts you undertook in the last year, these major events of 2021 represent obvious areas for possible focus, as they likely prompted last-minute changes to your existing strategies and/or the development of new strategies.

For example:

• How did you engage with your audience on these news events, and on which platforms (e.g., social media, video streaming, etc.)?
• What new products did you introduce to grow audience, engagement, and/or subscriptions (e.g., email newsletters, new print/online verticals, etc.)?
• What content formats (e.g., audio, video, text messaging, etc.) did you use to maximize engagement?
• How have you leveraged virtual and live events to grow audience?
• How did you get your readers involved in the editorial process?
• What was the impact on subscriptions (digital and print)?

How it works

Alliance members can nominate themselves or other Alliance member news organizations for consideration for the award. Each nomination should be for an individual newspaper title – newspaper publishing groups should specify which newspaper they are nominating (see Rules below). Nominations will be accepted through Friday, February 18, 2022. The deadline for nominations has passed. The three recipients, one in each newspaper size category (small = 50 or fewer employees, medium = 51-250 employees, and large = more than 250 employees), will be announced in the Spring of 2022.

Cash Prize: This year, the recipient(s) will each receive a $1,000 cash prize to put toward enhancing their audience development and engagement efforts.

Nominations should be submitted through completing the form here or below.

Selecting the recipients

Once again, the 2021 award recipients will be selected by a group of Alliance and American Press Institute (API) executives. The selection panel will be looking for deep insight into “on and off platform” audience behavior and intelligent use of social and search analytics. As a benchmark of nominees’ success, the panel will use the seven Table Stakes capacities of modern news publishing, which were developed as part of the Knight Lenfest Local News Transformation program, now managed by API.

The recipients of this year’s John P. Murray Award will be announced via a press release; invited to co-host an Alliance member webinar to share best practices; and receive an award to display at their property. The Alliance will also add the 2021 recipients’ names to the John P. Murray Award plaque on display at our headquarters.

Rules

1. The John P. Murray Award for Excellence in Audience Development will be awarded to three newsrooms annually – one in each size category (small – 50 or fewer employees; medium – between 51 and 250 employees; and large – more than 250 employees).
2. The recipients will be selected by a panel of Alliance and API executives from the nominees and will be evaluated using the seven ‘table stakes’ capacities of modern news publishing, which were developed as part of the Knight Lenfest Local News Transformation program, now managed by API.
3. Alliance newspaper members may submit nominations here or using the form below by the designated deadline for consideration. They may nominate themselves or another Alliance newspaper member, and they may submit more than one nomination. Note: Each nomination should be for an individual newspaper title – publishing groups should specify which newspaper they are nominating. Nominations for publishing groups not listing an individual newspaper will not be considered. Non-Alliance member newspaper nominations will not be considered.
4. Should there be a lack of qualifying nominations for any category, the selection panel may contribute nominations and/or designate a recipient of its choice.
5. The Alliance will notify the recipients that they have been selected and they will have the option to accept or decline the award.
6. Confirmed recipients will be announced via a News Media Alliance press release.

Submit Your Nomination

The deadline for nominations has passed.

Complete the form below and submit (make sure you click the “Submit” button), or click here.

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The post Call for Nominations: 2021 John P. Murray Audience Development Award appeared first on News/Media Alliance.

marchmeena29 / iStock/Getty Images Plus via Getty Images

Steve Jobs was famous for announcing “one more thing” toward the end of his Apple product announcements. Typically, that “one more thing” was a new device that would reshape consumers’ expectations of what technology could do for them. (Sometimes that one thing was a price point – how much would the future cost?) In more recent years, the tone of Apple’s presentations has shifted, as the company’s focus has moved away from new devices to services and features designed to keep users happy. But the June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, did feature one more thing that should have many news organizations paying attention.

The iOS announcement highlighted how the upcoming operating system can integrate into users’ lives in a post-pandemic world and continued Apple’s theme of supporting user privacy. As SVP of engineering Craig Federighi said, “We don’t think you should have to make a tradeoff between great features and privacy. We believe you deserve both.” Much of the pre-announcement conversation focused on App Transparency Tracking (ATT), which provides individual users with the ability to opt out of having their app behavior tracked and shared with advertisers. The feature is seen as a particular challenge to Facebook, which earns the bulk of its massive revenues from advertising (due to its ability to provide advertisers with valuable metrics about app behavior). Following its release in February, one study found that “U.S. users choose to opt out of tracking 96 percent of the time” when prompted. Many news organizations, rightly concerned about Facebook’s power in the advertising market, saw ATT as an attack on the platforms’ dominance. The hope was that advertisers would shift budgets away from Facebook (and to channels that used their own first-party data, such as news publications and apps) once it lost some power to target and track users.

However, the iOS 15 announcement featured “one more thing” that has some in the news industry concerned: an update called Mail Privacy Protection. As CNN described, “The email app on Apple devices will now hide users’ IP addresses and their location, so companies sending emails can’t link that information to users’ other online activity. Additionally, senders can’t see if or when users open their email.” Specifically, Mail Privacy Protection will not allow email senders to track the pixel that is used to determine open rates. Email senders – including news organizations – will lose the powerful engagement metrics on how many of their promotions, offers, and importantly, newsletters, are being opened.

In his analysis of the announcement, Nieman Lab’s Joshua Benton points out this change is substantial – “This is Apple Mail, the dominant platform for email in the U.S. and elsewhere. According to the most recent market-share numbers from Litmus, for May 2021, 93.5% of all email opens on mobile come in Apple Mail on iPhones or iPads. On desktop, Apple Mail on Mac in responsible for 58.4% of all email opens.” Benton’s piece reviews the ongoing conversation about the changes and points out, “Open rates will now officially be useless,” and that small publishers, especially individual newsletters, have the most to lose. In a tweet, Matt Taylor of the Financial Times points out that the change will “hurt small pubs the most,” and that “for those with no audience it might stop them from ever succeeding.”

Platformer writer Casey Newton – who rounded up multiple tech and news industry responses to the announcement – agreed with Benton’s conclusion that without the ability to track email opens, publishers will “adjust, somehow.” In Newton’s newsletter, he shared that he wasn’t “sure that people doing email-based journalism have all that much to worry about from the shift.” He cites independent newsletter publisher Alex Kantrowitz, whose ad-supported newsletter “was sold out for the first half of the year, thanks to a premium audience he identified not by pixel-based tracking but by a good old-fashioned reader survey.” As Renee Cassard, chief research officer at the media conglomerate Omnicom pointed out to Digiday, “The marketplace has sort of realized that there are limits to behavioral data.” Beyond straightforward behavior tracking, publishers can leverage research and data-generation tools to understand not only what their readers have done, but who they are and what they want. This data would be of high value for internal product development as well as advertiser needs.

Kantrowitz’s perspective may be the most helpful for news publishers that send newsletters and are concerned about the changes. But as with any alternative, it is not practical to view it as a magic bullet solution to preserving long-term relationships – in fact, a simple open rate calculation was never an indication of that, either. It has just been the key metric by which advertisers value newsletter placements (until now). The point is that there are many ways to build relationships with readers, and as the industry shifts toward a more consumer-needs driven model, newsletters should be seen as tools for promoting engagement and building habitual, loyal, paying readers; not viewed solely for their potential to attract advertisers. Eventually, there will be a new “open rate.” But as these indicators evolve, continuing to meet readers where they are and provide high-value products will best position your organization for success.

The post Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters appeared first on News/Media Alliance.

FOR IMMEDIATE RELEASE

John Murray

Arlington, VA – The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as the recipients of the 2020 John P. Murray Award for Excellence in Audience Development.

A selection committee of Alliance and American Press Institute (API) executives selected the three recipients for their exceptional innovation and sophistication in understanding content strategy as part of audience development. Their effective use of multiple platforms and formats for sharing content; thoughtful content and programs to help readers navigate the events of 2020, including the coronavirus pandemic, protests against systemic racism, and the 2020 presidential election; and registration programs to introduce their brands to new audiences, among other major undertakings, resulted in measurable positive impacts on audience growth, subscription and circulation revenue, and print and digital subscriptions.

All three news publishers successfully applied one or more of the seven ‘Table Stakes’ capacities of modern news publishing, which were developed as part of the Knight Lenfest Local News Transformation program.

Alliance President and CEO, David Chavern, stated, “We have been really pleased with the response from our members to this award. Even in the midst of a global pandemic that threatened the livelihoods of many local news publishers, our members were able to show incredible growth.

Chavern continued, “While we received several impressive nominations again this year, these three organizations showed some amazing results that really demonstrate how far the industry has come, and how news publishers have innovated and are seeing great success in growing audience and revenue for their digital products and services. I know John Murray would have been really excited and proud to see the hard work news publishers are putting in that is paying off in the form of new and engaged audiences.”

Jeff Sonderman, Deputy Executive Director and Executive Vice President at API, stated, “As the United States and the world were rocked this past year by crises and major events, it became more important than ever that news organizations center their audiences’ needs in their reporting and expand to serve all types of people. This year’s award recipients provide inspiring examples of how growth is possible through refining content strategies to appeal to more people while improving business practices to grow reader revenue. It’s a pleasure to congratulate the winners and to know that the work they carry on serves the legacy of John Murray so well.”

This is the second year of the John P. Murray Award for Excellence in Audience Development, which was established in memory of former Vice President of Audience Development John Murray, who was with the organization for over 20 years before passing away in 2018. Murray was known across the news industry for helping Alliance member news publishers improve audience development and engagement, and for convening members to share best practices.

In response to being named a recipient of the 2020 John P. Murray Award:

• Irene McKisson, #ThisIsTucson team leader, said, “We’re honored that our team was chosen as an example of how a small team can make innovation and content strategy a central part of audience development.”
• Terrence Williams, President and Chief Operating Officer of The Keene Sentinel, stated, “We are delighted to receive a John P. Murray Award and be among the many prestigious past and current recipients. It’s been a total company effort to grow our digital audience while doing all we can to hold onto print subscribers, too. Being part of the Table Stakes program at Poynter in 2019-2020 provided us invaluable guidance and practices, and we continue to work at those daily. My praise goes to our staff members who have committed to this effort and to our readers for their support of our journalism.”
• Abby Reimer, Director of Consumer Product & Research at McClatchy, stated, “The success of McClatchy’s registered user strategy shows the impact of collaborative work, thoughtful design, and listening to research. We leaned on data analysis, and A/B testing to implement a holistic mid-funnel experience that has so far led to more than 1.75 million registered users and more than 20,000 new subscribers. We’re excited to continue this important work, which sustains local, essential journalism in our communities.”

All three recipients will receive an award to display at their property; a check for $500 to put toward enhancing their audience development and engagement efforts; and will be invited to present their success stories an upcoming Alliance member best practices webinar. The Alliance will also add this year’s recipients to a plaque that is displayed at its headquarters.

For more information about the John P. Murray Award for Excellence in Audience Development, click here.

###

Media Contact:
Lindsey Loving
Director, Communications
571.366.1009
lindsey@newsmediaalliance.org

The News Media Alliance is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered just outside of Washington, D.C., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at www.newsmediaalliance.org.

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