Webinars Archives - News/Media Alliance https://www.newsmediaalliance.org/category/webinars/ Mon, 13 Nov 2023 20:29:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 News Take: Free Press Focus: Preventing Another Capital Gazette Shooting: Why We Need The Journalist Protection Act https://www.newsmediaalliance.org/news-take-free-press-focus-preventing-another-capital-gazette-shooting-why-we-need-the-journalist-protection-act/ https://www.newsmediaalliance.org/news-take-free-press-focus-preventing-another-capital-gazette-shooting-why-we-need-the-journalist-protection-act/#respond Tue, 14 Nov 2023 14:00:41 +0000 https://www.newsmediaalliance.org/?p=14403 In this episode of News Take: Free Press Focus, we hear from RTDNA CEO Dan Shelley and Capital Gazette Photojournalist Paul Gillespie about the dangers that journalists face on the job and what can be done to combat the threat of violence.

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“His sixth life term was for my attempted murder. … I wish every day we could go back to June 27th and have it be like it was with my coworkers and me working in our newsroom and just try to tell the stories from our community. … That’s what keeps me going is trying to honor my colleagues. I struggle every day with PTSD and depression and anxiety … It’s something that I don’t think will ever go away.”

–  Paul Gillespie, Capital Gazette

“We need this backstop of federal protection in the event that local authorities decline to act whenever a journalist is attacked … it will send a strong message to the American people that violence against anyone, particularly journalists, seeking and reporting the truth on behalf of the public, will not be tolerated.”

–  Dan Shelley, RTDNA

Guests: Paul Gillespie, Capital Gazette and Dan Shelley, RTDNA

In this first episode of News Take: Free Press Focus, a subseries of the News Take podcast, we hear from RTDNA CEO Dan Shelley and Capital Gazette Photojournalist Paul Gillespie about the dangers that journalists face on the job and what can be done to combat the threat of violence. Gillespie is one of six survivors of the 2018 shooting at the Capital Gazette in Maryland and speaks on his experience and the importance of shielding journalists from harm. Dan Shelley speaks to RTDNA’s major priority in passing the Journalist Protection Act, a law that would make assaulting a journalist a federal crime. With extensive experience in the media industry, both Gillespie and Shelley illustrate the significance of journalists as a whole and what we, as a community, can do to support them.

Listen or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

 

Watch with video:

Speaker bios:

Paul Gillespie has been a photojournalist at Capital Gazette Communications since 2000. He is a 2019 Pulitzer Prize recipient and was named Time Magazine’s Person of the Year alongside the staff at Capital Gazette. Gillespie is one of six survivors of the 2018 shooting at Capital Gazette in Annapolis, in which he lost five close colleagues. He is one of two survivors who still work for the publication today.

Dan Shelley is the President and CEO of the Radio Television Digital News Association, RTDNA, the world’s largest professional organization dedicated to broadcast and digital journalism. He has an extensive background in digital media, including his previous role as Senior Vice President, Digital Content Strategy at iHeartMedia. Since the Journalist Protection Act was introduced in 2018, RTDNA has heavily advocated for passing the legislation.

Related links:

Journalists Matter Project – Faces of the Capital Gazette

The Journalist Protection Act – Senate press release

RTDNA – Journalist Protection Act Advocacy Toolkit

 

Watch the previous episode of News Take

View all episodes of News Take

Send us your suggestions

Send your suggestions for future News Take guests to Senior Counsel & Director of Public Policy, Charlotte McBirney, at charlotte@newsmediaalliance.org.

News Take Production Team:

Host and Executive Producer: Charlotte McBirney, Senior Counsel & Director of Public Policy, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance
Kayla Singer, 2023 Summer Intern, News/Media Alliance

Audio & Video Engineer: Current Media Group

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USPS Webinar for Members: Update on Newspaper Delivery & Pricing and Classification Service https://www.newsmediaalliance.org/usps-webinar-for-members-update-on-newspaper-delivery-pricing-and-classification-service/ Mon, 06 Nov 2023 16:25:25 +0000 https://www.newsmediaalliance.org/?p=14363 Sorry, but you do not have permission to view this content.

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Free Webinar: Understanding Periodicals Lesson VI: Mail Preparation and Addressing https://www.newsmediaalliance.org/free-webinar-understanding-periodicals-lesson-vi-mail-preparation-and-addressing/ Wed, 11 Oct 2023 20:03:21 +0000 https://www.newsmediaalliance.org/?p=14306 Thursday, Oct. 26, 3:00-4:00 p.m. EST Description: This session will cover address components, placement and more.

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Through our partnership with the National Newspaper Association Foundation (NNAF), News/Media Alliance members* receive access to extensive postal-related resources, events and materials as well as webinars to train newspaper employees for best uses of the mail in a rapidly changing postal environment.

Thursday, Oct. 26, 3:00-4:00 p.m. EST

Description:

This session will cover address components, placement and more.

Register

Who Should Attend?

  • Publishers
  • Circulation managers
  • Printers
  • Compliance officers
  • Office managers

NNA member login required to participate. If you have not yet registered for an NNA account, click here to register.

Newspaper Mail School is available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

Volume 1 recordings:

The previous recordings and presentations from the Understanding Periodicals series are available to Alliance members. (NNA login required. If you have not yet registered for an NNA account, click here to register.)

Session 1: Understanding Periodicals

Session 2: Managing a Permit and How DO you find the answers you need?

Session 3: Things You Forgot — Or Maybe Never Knew — About Periodicals

Session 4: Using Your Permit To Generate Revenue

Session 5: All Things Mail Entry

Session 6: Proper Mail Preparation & Addressing

Volume 2 recordings:

Session 1: The Overview

Session 2: Basic Qualifications and Research

Session 3: Things You Never Knew

Session 4: Privileges to Help Publishers

Session 5: Everything Mail Entry

About the NNA Foundation Max Health Postal Institute:

NNA’s Max Heath Postal Institute hosts webinars to train newspaper employees on best uses of the mail in a rapidly changing postal environment. A Newspaper Mail School is also available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

View all Postal Rate posts

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January 2024 Market Dominant Price Change Filing Webinar https://www.newsmediaalliance.org/january-2024-market-dominant-price-change-filing-webinar/ Wed, 11 Oct 2023 19:56:07 +0000 https://www.newsmediaalliance.org/?p=14304 Thursday, October 12, 2023, at 12:00pm – 1:00pm (EST)  The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes on October 6, to take effect January 21, 2024. Sharon Owens, Vice President, Pricing & Costing will lead a webinar to provide an overview of the January Market Dominant Price […]

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Thursday, October 12, 2023, at 12:00pm – 1:00pm (EST) 

The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes on October 6, to take effect January 21, 2024. Sharon Owens, Vice President, Pricing & Costing will lead a webinar to provide an overview of the January Market Dominant Price Change filing on Thursday, October 12th at 12:00 pm (EST).

Attendees will have the opportunity to submit questions during the webinar via the chat box. However, if you would like to submit your questions before the webinar, you can send them to IndustryFeedback@usps.gov.

Please note: If you are unable to attend the webinar, the presentation will be recorded and posted on PostalPro.

Join Zoom Meeting:
Phone one-tap: US: +15033361236,,1614729459#,,,,*298639# or +1952-229-5070,,1614729459#,,,,*298639#
Meeting URL: https://usps.zoomgov.com/j/1614729459?pwd=NU5hT0VxQkJDZVRTU2lsc0dHNlF6QT09
Meeting ID: 161 472 9459
Passcode: 298639

Join by Telephone:
For higher quality, dial a number based on your current location.

Dial:
US: +1 503 336 1236 or +1 952-229-5070 or +1 650-581-7094 or +1 855-860-4313 or +1 678 317 3330
Meeting ID: 161 472 9459
Passcode: 298639

Join from an H.323/SIP room system
H.323: sip.zoomgov.com
Meeting ID: 161 472 9459
Passcode: 298639
SIP: 1614729459@sip.zoomgov.com
Passcode: 298639

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Recording Available! Webinar: Understanding Periodicals Vol 2 Session 5: Everything Mail Entry https://www.newsmediaalliance.org/recording-available-webinar-understanding-periodicals-vol-2-session-5-everything-mail-entry/ Mon, 14 Aug 2023 14:48:31 +0000 https://www.newsmediaalliance.org/?p=14008 In this session, originally recorded on August 10, 2023, Interlink's CEO, Brad Hill, shares how mail entry works today and what will be different in the near future.

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Through our partnership with the National Newspaper Association Foundation (NNAF), News/Media Alliance members* receive access to extensive postal-related resources, events and materials as well as webinars to train newspaper employees for best uses of the mail in a rapidly changing postal environment.

Description:

In this session, originally recorded on August 10, 2023, Interlink’s CEO, Brad Hill, shares how mail entry works today and what will be different in the near future.

This is the first part of the program that earns credit toward Gold Certification.

Who Should Attend?

  • Publishers
  • Circulation managers
  • Printers
  • Compliance officers
  • Office managers

Member login required to watch recorded version on NNAFoundation.org. 

Watch Recording

Newspaper Mail School is available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

Volume 1 recordings:

The previous recordings and presentations from the Understanding Periodicals series are available to Alliance members. (NNA login required. If you have not yet registered for an NNA account, click here to register.)

Session 1: Understanding Periodicals

Session 2: Managing a Permit and How DO you find the answers you need?

Session 3: Things You Forgot — Or Maybe Never Knew — About Periodicals

Session 4: Using Your Permit To Generate Revenue

Session 5: All Things Mail Entry

Session 6: Proper Mail Preparation & Addressing

Volume 2 recordings:

Session 1: The Overview

Session 2: Basic Qualifications and Research

Session 3: Things You Never Knew

Session 4: Privileges to Help Publishers

About the NNA Foundation Max Health Postal Institute:

NNA’s Max Heath Postal Institute hosts webinars to train newspaper employees on best uses of the mail in a rapidly changing postal environment. A Newspaper Mail School is also available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

View all Postal Rate posts

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Recording Available! Webinar: Understanding Periodicals Vol 2 Session 4: Privileges to Help Publishers https://www.newsmediaalliance.org/free-webinar-understanding-periodicals-vol-2-session-4-privileges-to-help-publishers/ Mon, 03 Jul 2023 18:42:33 +0000 https://www.newsmediaalliance.org/?p=13863 This session, recorded on July 6, 2023, focuses on the value of your Periodicals permit, how your permit can add to your advertising offerings and using the privileges to build circulation.

The post Recording Available! Webinar: Understanding Periodicals Vol 2 Session 4: Privileges to Help Publishers appeared first on News/Media Alliance.

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Through our partnership with the National Newspaper Association Foundation (NNAF), News/Media Alliance members* receive access to extensive postal-related resources, events and materials as well as webinars to train newspaper employees for best uses of the mail in a rapidly changing postal environment.

Description:

This session, originally recorded on July 6, 2023, focuses on the value of your Periodicals permit, how your permit can add to your advertising offerings and using the privileges to build circulation.

Registrants seeking certification will earn credit toward the Silver level of competency.

Who Should Attend?

  • Publishers
  • Circulation managers
  • Printers
  • Compliance officers
  • Office managers

Member login required to watch recorded version on NNAFoundation.org. Register to attend the live program or to receive email notification once the archive has been posted. 

Learn more

Newspaper Mail School is available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

Volume 1 recordings:

The previous recordings and presentations from the Understanding Periodicals series are available to Alliance members. (NNA login required. If you have not yet registered for an NNA account, click here to register.)

Session 1: Understanding Periodicals

Session 2: Managing a Permit and How DO you find the answers you need?

Session 3: Things You Forgot — Or Maybe Never Knew — About Periodicals

Session 4: Using Your Permit To Generate Revenue

Session 5: All Things Mail Entry

Session 6: Proper Mail Preparation & Addressing

Volume 2 recordings:

Session 1: The Overview

Session 2: Basic Qualifications and Research

Session 3: Things You Never Knew

About the NNA Foundation Max Health Postal Institute:

NNA’s Max Heath Postal Institute hosts webinars to train newspaper employees on best uses of the mail in a rapidly changing postal environment. A Newspaper Mail School is also available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

View all Postal Rate posts

Back to top

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News Take Episode 204: Navigating the Digital Media Transition: Lessons from the Music Industry https://www.newsmediaalliance.org/news-take-episode-204-navigating-the-digital-media-transition-lessons-from-the-music-industry/ https://www.newsmediaalliance.org/news-take-episode-204-navigating-the-digital-media-transition-lessons-from-the-music-industry/#respond Tue, 13 Jun 2023 13:00:18 +0000 https://www.newsmediaalliance.org/?p=13819 In this episode of News Take, Cherie Hu, founder of music collaboration and research firm Water & Music, joins News Take host Rebecca Frank for a fascinating discussion about how the music industry has navigated changes to the ways music is distributed and consumed. Hu draws parallels, as well as distinctions, between how musical content is protected and compensated, and those same aspects of publishing.

The post News Take Episode 204: Navigating the Digital Media Transition: Lessons from the Music Industry appeared first on News/Media Alliance.

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“Having very frequent, more positive and hopefully collaborative conversations with startups who want to use their catalog, having those conversations much,  much earlier on, and building out a long-term where they’re proactively pursuing those collaborations with mutually favorable terms, as opposed to ending up in a position where they have to be purely reactive and suing companies and people which definitely is not a good place to be in financially but also in terms of public perception.”

– Cherie Hu, Water & Music

Guest: Cherie Hu, Founder, Water & Music

How is the way the music industry and musicians are compensated similar to and different from the way publishers are compensated? What lessons has the music industry learned to help them better protect against unauthorized use of their content? How could web3/blockchain play a role in compensation models for the music and publishing industries? What are the potential roles AI could play in music creation and/or distribution? 

In this episode of News Take, Cherie Hu, founder of music collaboration and research firm Water & Music, joins News Take host Rebecca Frank for a fascinating discussion about how the music industry has navigated changes to the ways music is distributed and consumed. Hu draws parallels, as well as distinctions, between how musical content is protected and compensated, and those same aspects of publishing. She shares insights on how emerging technologies, including web3/blockchain and artificial intelligence (AI) can be leveraged by content creators now and possibly down the road, and breaks down the two camps of AI users from a philosophical and business perspective. Finally, she touches on the work Water & Music is doing to bring new industry innovators together, as well as her take on trends in music innovation that translate to the publishing world.

Listen or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

 

Watch with video:

Speaker bio:

Cherie Hu is the founder of Water & Music, a research network focused on analyzing music and tech trends. Previously, Cherie penned hundreds of articles on music and tech as a freelance writer for publications including Billboard, Forbes, Pitchfork and Variety. She has spoken as an expert commentator on CNBC and SiriusXM Volume; as a guest lecturer at institutions such as Harvard University, NYU, Northeastern, and Berklee College of Music in Valencia; and spoken at over 30 conferences around the world.

Related links:

Water & Music

Watch the previous episode of News Take

View all episodes of News Take

Send us your suggestions

Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

News Take Production Team:

Host and Executive Producer: Rebecca Frank, VP, Research & Insights, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Rachel Fox, Manager, Membership & Events, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance

Audio & Video Engineer: Current Media Group

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News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands https://www.newsmediaalliance.org/news-take-episode-203-pioneering-innovation-at-legacy-magazine-and-news-media-brands-lisa-hughes/ https://www.newsmediaalliance.org/news-take-episode-203-pioneering-innovation-at-legacy-magazine-and-news-media-brands-lisa-hughes/#respond Tue, 09 May 2023 13:00:25 +0000 https://www.newsmediaalliance.org/?p=13739 In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, shares how she's led with innovation at top magazine and news publications to introduce successful new products and brands that have kept readers and subscribers coming back for more.

The post News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands appeared first on News/Media Alliance.

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Our competition is not another news outlet in Philadelphia, it’s the 24 hour clock, it’s Netflix, it’s YouTube, it’s scrolling through Instagram. So how are you going to break through in someone’s day, so that they feel compelled to read your content, and further compelled to pay for that content. We think about this in terms of our content strategy in the newsroom, we strive to be useful, revealing and responsive, that’s the lens that we look through what we produce.

– Lisa Hughes, The Philadelphia Inquirer

Guest: Lisa Hughes, Publisher, The Philadelphia Inquirer

How can magazines and newspapers innovate to attract and keep subscribers in an increasingly competitive landscape? What must news and magazine publishers do to continue to keep their readers engaged over the long-term?

In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, joins News/Media Alliance VP, Research & Insights, Rebecca Frank, for an insightful conversation about the evolution of magazine and newspaper media during a time of rapid change. Hughes shares how she’s led with innovation at top magazine and news publications to introduce successful new products and brands that have kept readers and subscribers coming back for more. She talks about her very first experiences working in the magazine publishing business, and how she rose through the ranks to become a top executive at The New Yorker and Condé Nast Traveler before making the transition to Philadelphia’s flagship newspaper, The Philadelphia Inquirer, where four weeks in she found herself brand new and having to adapt and respond amid a nationwide shutdown due to the Covid-19 pandemic. She shares how innovative strategies and products, including live blogs, newsletters and gamification have been successful in driving audience engagement, as well as the potential of new platforms such as TikTok for meeting audiences where they are. She also talks about the risks and opportunities that come with new technologies such as generative AI and where she sees the technology having the most potential to optimize the reader experience.

Listen or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

 

Watch with video:

Speaker bio:

Lisa Hughes is Publisher of The Philadelphia Inquirer. As Publisher, Hughes brings to the role an impressive track record, having successfully transitioned an iconic print brand into a multi-platform, profitable business. Hughes is the first woman Publisher and Chief Executive Officer in The Inquirer’s 190-year history. Hughes is known as a skilled business executive who values and respects journalism. Under her nine-year leadership, The New Yorker, owned by Condé Nast, grew from a largely print-only magazine into a multimedia enterprise. Over the past decade, The New Yorker revamped its website and paid digital content strategy and built award-winning mobile apps. Hughes launched the acclaimed New Yorker Radio Hour and Podcast, and restructured The New Yorker Festival into a profitable business. She left the company at the end of 2017. Prior to The New Yorker, Hughes served as VP Publisher of Condé Nast Traveler for 10 years, steering that magazine through the most successful period in its history.

Watch the next episode of News Take

Watch the previous episode of News Take

View all episodes of News Take

Send us your suggestions

Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

News Take Production Team:

Host and Executive Producer: Rebecca Frank, VP, Research & Insights, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Rachel Fox, Manager, Membership & Events, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance

Audio & Video Engineer: Current Media Group

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Free Webinar: Understanding Periodicals Vol 2 Session 2: Basic Qualifications and Research https://www.newsmediaalliance.org/free-webinar-understanding-periodicals-vol-2-session-2-basic-qualifications-and-research/ Tue, 11 Apr 2023 21:00:11 +0000 https://www.newsmediaalliance.org/?p=13688 Wednesday, April 19, 2023, 3:00 p.m. EDT - This session will cover the basics of maintaining a Periodicals permit, finding answers to questions and changes to the operations network coming in 2023.

The post Free Webinar: Understanding Periodicals Vol 2 Session 2: Basic Qualifications and Research appeared first on News/Media Alliance.

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Through our partnership with the National Newspaper Association Foundation (NNAF), News/Media Alliance members* receive access to extensive postal-related resources, events and materials as well as webinars to train newspaper employees for best uses of the mail in a rapidly changing postal environment.

Wednesday, April 19, 2023, 3:00 p.m. EDT

Description:

This NNAF webinar will cover the basics of maintaining a Periodicals permit, finding answers to questions and changes to the operations network coming in 2023.

Registrants seeking certification will earn credit toward the Bronze level of competency.

Who Should Attend?

  • Publishers
  • Circulation managers
  • Printers
  • Compliance officers
  • Office managers

Member login required to watch recorded version on NNAFoundation.org. Register to attend the live program or to receive email notification once the archive has been posted. 

Learn more

Register on the NNA website*

*When registering, please use your Alliance member newspaper organization name and email address. Your Alliance membership will be verified prior to your registration being confirmed via email and receiving access to the site.

Newspaper Mail School is available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

Volume 1 recordings:

The previous recordings and presentations from the Understanding Periodicals series are available to Alliance members. (NNA login required. If you have not yet registered for an NNA account, click here to register.)

Session 1: Understanding Periodicals

Session 2: Managing a Permit and How DO you find the answers you need?

Session 3: Things You Forgot — Or Maybe Never Knew — About Periodicals

Session 4: Using Your Permit To Generate Revenue

Session 5: All Things Mail Entry

Session 6: Proper Mail Preparation & Addressing

Volume 2 recordings:

Session 1: The Overview

About the NNA Foundation Max Health Postal Institute:

NNA’s Max Heath Postal Institute hosts webinars to train newspaper employees on best uses of the mail in a rapidly changing postal environment. A Newspaper Mail School is also available, where employees can receive a certification to become proficient in dealing with United States Postal Service. Members who wish to earn the Newspaper Mail Master certificates may enroll in the certification program for a modest fee. The levels of attainment will be Bronze, Silver, Gold and Platinum levels. Members will earn certificates for each level upon successful completion of an exam for that level. There is no limit to how many times an enrollee may take the exams.

View all Postal Rate posts

Back to top

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News Take Episode 202: How the American Press Institute is Inspiring Cultural Transformation in News Media https://www.newsmediaalliance.org/news-take-episode-202-how-the-american-press-institute-is-inspiring-cultural-transformation-in-news-media/ https://www.newsmediaalliance.org/news-take-episode-202-how-the-american-press-institute-is-inspiring-cultural-transformation-in-news-media/#respond Tue, 11 Apr 2023 13:00:21 +0000 https://www.newsmediaalliance.org/?p=13623 In this episode of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Sam Ragland and Elite Truong at the American Press Institute for a candid conversation about the work API is doing with news organizations look inward and evolve to better reflect the communities they serve and respond to their needs.

The post News Take Episode 202: How the American Press Institute is Inspiring Cultural Transformation in News Media appeared first on News/Media Alliance.

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“As a newsroom leader… live on your toes, on the balls of your feet, which makes it a lot easier for you to pivot. When that ideology permeates an entire shop, it becomes very easy to move. Because everybody is basically casting pebbles into the same lake – all of those pebbles ripple, and the ripples connect, and so you’re seeing the transformation spread, which is very exciting because cultural transformation is hard to make it stick. If you don’t do it right, then the movement stops when we leave where we are. And so cultural transformation only happens when people individually decide to commit and you hit a critical mass of those agents of change across one organization.”

– Samantha Ragland, American Press Institute

Guests: Samantha Ragland and Elite Truong, American Press Institute

What is cultural transformation, and how do publishers know if they’re doing it right? How can publishers cultivate real and lasting cultural change in newsrooms? How does cultural transformation in the newsroom translate to the content produced and thereby the relationships newsrooms have with members of their communities? 

In this episode of News Take, News/Media Alliance VP, Research & Insights, Rebecca Frank sits down with Samantha Ragland, Vice President of Journalism Programs and Elite Truong, Vice President of Product Strategy, both at the American Press Institute, for a candid and fascinating conversation about the work API is doing with news publishers to help them look at their organizations with a critical eye and evolve to better reflect the communities they serve and respond to their needs. They talk about their work with newsroom leaders on DEIB (diversity, equity, inclusion, and belonging), promoting and fostering a sustainable news organization from the inside out, and encouraging a culture of experimentation in the newsroom. Finally, they share lessons learned from API’s Table Stakes program and Inclusion Index, as well as their data centric tools for publishers, Metrics for News and Source Matters, and offer tips for how other news publishers can use data and related guidance at their own organizations to spark transformation.

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“We want to encourage folks who understand that if you want to get anything out of working with other folks and learning all of these lessons… you have to put some work in to be able to see some rewards, which is not revolutionary, but … it’s difficult to try to make space for all of the different things when you’re responsible for so much, but I think there’s always a little bit of room to look at ‘What can I let go of so I can invite more modern strategy in, or think about the long-term strategy once in a while.”

– Elite Truong, American Press Institute

Speaker bios

Samantha Ragland is Vice President of Journalism Programs at the American Press Institute. Previously, Ragland was a member of the faculty at The Poynter Institute for Media Studies where she also served as director of the Leadership Academy for Women in Media. As VP of Journalism Programs, Ragland leads API’s efforts to promote cultural transformation and business sustainability in media, helping news organizations serve diverse readers and communities more effectively. She leads API’s journalism programs portfolio, including The Table Stakes Local News Transformation program, Beyond Print, API’s work on diversity and inclusion in newsrooms and change management coaching for news companies of all sizes. While at Poynter, Ragland created custom workshops based on newsroom needs, including trauma and resiliency training developed in collaboration with clinical psychologists. She was also co-director of the Poynter-Koch Media and Journalism Fellowship program for early-career reporters. Ragland previously led digital content strategy at the USA Today Network and managed digital storytelling at The Palm Beach Post. She earned a master’s degree in journalism from Syracuse University and a bachelor’s degree in English from Western Kentucky University. She’s an active member of and coach for digitalwomenleaders.com.

Elite Truong is Vice President of Product Strategy at the American Press Institute. She manages the existing API product portfolio, which includes Metrics for News, an analytics tool that aligns journalism metrics with an organization’s editorial values and business model, and Source Matters, a tool that allows publishers to track and improve the diversity of their organizations. As head of the Product Strategy team, she helps strengthen and expand the product portfolio, while also serving as a product coach and thought leader for the news industry. Elite is also the board secretary of the News Product Alliance, a nascent community of support and practice for news product thinkers. Elite most recently worked as director of strategic initiatives at The Washington Post, where she led the newsroom R&D team to create projects and products driven by emerging technologies, including machine learning, artificial intelligence and 3D and augmented reality. Before joining The Post, Elite spent four years at Vox Media, three as the product manager for off-platform storytelling. Elite has been an adjunct professor at the University of Maryland, where she created and taught an entrepreneurship class for journalism students. Elite earned a Bachelor of Arts in Journalism from Roosevelt University. She is a member of the Asian-American Journalists Association and the Online News Association, where she taught as guest faculty and coached participants in the Women’s Leadership Accelerator.

Related Links:

Inclusion Index report: Assessing the Pittsburgh news ecosystem’s commitment to DEIB

Metrics for News

Source Matters

Table Stakes Local News Transformation Program

 

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Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

News Take Production Team:

Host and Executive Producer: Rebecca Frank, VP, Research & Insights, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Rachel Fox, Manager, Membership & Events, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance

Audio & Video Engineer: Current Media Group

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