Archive for brand safety

News Take Episode 201: News Nutrition Labels: How NewsGuard is Helping Fight Misinformation Online
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News Take Episode 201: News Nutrition Labels: How NewsGuard is Helping Fight Misinformation Online

In the Season 2 premiere of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Gordon Crovitz, co-founder and co-CEO of NewsGuard, ... Read More
Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
person typing on computer
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Video Now Available! Virtual adXchange 2020

In light of the coronavirus pandemic, we will host a virtual adXchange with a special guest speaker instead of holding an in-person event this September ... Read More
Discount for Alliance Members: CMO Council Report
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Discount for Alliance Members: CMO Council Report

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More