Archive for ad tech
Expanding the View
This month, I haven’t been able to stop thinking about one particular essay about the “creator economy.” To those of us working in “old media,” ... Read More
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
Statement: News Media Alliance Applauds Introduction of Competition and Transparency Digital Advertising Act
The News Media Alliance applauds the introduction of the “Competition and Transparency Digital Advertising Act,” by Senators Mike Lee (R-Utah), Amy Klobuchar (D-MN), Ted Cruz ... Read More
Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
European Publishers Council Files a Complaint against Google with the European Commission
On February 11, the European Publishers Council filed an antitrust complaint with the European Commission against Google with regards to its anticompetitive practices in the ... Read More
News Take Episode 102: Tech Trends: What Publishers Need to Know
News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington ... Read More
Google’s Settlement with the French Authorities Offers a Glimpse of Hope for News Publishers
In early June, the French competition authority, Autorité de la concurrence, announced that Google had reached an agreement with the authority to settle an antitrust ... Read More
Statement: Ad Tech Antitrust Lawsuit Against Google Should Stay in Texas
Today, the News Media Alliance submitted a Declaration with the U.S. District Court for the Eastern District of Texas to strongly advocate to keep the ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
