Archive for study
New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers
Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media ... Read More
2023 Market Report Q&A
This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, ... Read More
2023 Market Report
The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong ... Read More
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
News/Media Alliance Releases 2022 Magazine Media Factbook
The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the ... Read More
Magazine Media Factbook
The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Copyright Office Publishers an Ancillary Copyright Study NOI
On October 12, the United States Copyright Office published a Notice of Inquiry regarding its long-awaited study on ancillary copyright protections for publishers ... Read More
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
