In this video featuring highlights from the News/Media Alliance Industry Summit, held on September 30, 2022 in New York, speakers offered expert tips and actionable insights on trending topics, including using data to deepen reader engagement, expanding ecommerce opportunities, and the future potential of Web3 in the context of news and magazine publishing.

Watch Now:

Speakers featured (in order of appearance): Scott Stein, USA TODAY/Gannett; Linda Li, SVP & General Manager, Wirecutter (The New York Times); Tyler Sperry, Director, eCommerce +
Affiliates, America’s Test Kitchen; Alysia Borsa, Chief Business Officer and President of Lifestyle, Dotdash Meredith; Beth Diaz, Vice President, Audience Development and Analytics, The Washington Post; Robin Berjon, Former VP, Data Governance, The New York Times

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/andrey-rossi/seize-the-day
License code: 3TCNKHDLZCSHBI9Q

Panel Recaps:

Session 1: Using Data to Deepen Reader Engagement

Session 2: Expanding eCommerce Opportunities

Session 3: Could Web3 Really Be a Thing for Publishers?

Related:

Full session recording: Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?

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News publishers and magazines have become highly experimental and deeply innovative businesses. We have larger audiences than ever — but also need to create new products and distribution systems to drive a better future. This newsletter is designed to highlight interesting ideas and provoke some thinking. Send suggestions to david@newsmediaalliance.org.

To receive ‘Expanding the View’ in your email inbox each month, click here to subscribe.

What I’ve been reading this month:

For Creators, Community is the New Follower Count (The Washington Post)
Community apps for audiences of influencers and other creators may be the future of engagement with content.

Lewis Black Sues Pandora for $10 Million Over Copyright Infringement (The Verge)
As Spotify continues to grow, comedians continue to sue for copyright infringement.

Why Republicans Stopped Talking to the Press (New York Magazine)
“Sitting down with the mainstream press has come to be seen by Republican primary voters as consorting with the enemy, and approval by the enemy is the political kiss of death.” – As we move deeper into 2022 election season, a shift in Republican strategy.

Opinion: I Stopped Reading the News. Is the Problem Me — or the Product? (The Washington Post) – A take on news avoidance, from deep within the news industry.

10 Key Takeaways for News Subscription Managers from the 2022 Digital News Report (What’s New in Publishing) – An overview of some innovative findings from the 2022 Reuters Institute report.

Meet the Lobbyist Next Door (WIRED)
Is your favorite influencer actually a lobbyist?

How Software Is Stifling Competition and Slowing Innovation (The New York Times)
“There is an advantage to software that economists haven’t really reckoned with yet. Software isn’t accelerating creative destruction today. Software is suppressing it.”

Leaked Videos Show Disney Is the Biggest Ad Tech Giant You’ve Never Heard Of (VICE)
Might the future of ads and media look a lot like the past?

Web3/Blockchain:

As more and more groundbreaking discussions about Web3 and blockchain are taking place every day, I’m dedicating a section of this newsletter to the topic and will highlight the most interesting ones each month.

Hype is a Weaponized Form of Optimism (Nieman Lab)
A contrarian take on emerging technologies.

Developer Turns ‘Future of Gaming’ Talk into a Surprise Attack on Convention’s NFT and Blockchain Sponsors (PC Gamer)
How one developer fought back against the domination of the gaming industry by crypto.

Podcasts:

The Mid-Century Media Theorists Who Saw What Was Coming  (The Ezra Klein Show)

Notable in the Twitter-verse:

Check out these accounts for more on these and other emerging topics:

Gregg Fernandes: @GreggFernandes
Steve Lohr: @SteveLohr
Amanda Ripley: @amandaripley
Ben Wofford: @BenWoffordDC
Taylor Lorenz: @TaylorLorenz

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The post Expanding the View – July 2022 appeared first on News/Media Alliance.

News publishers and magazines have become highly experimental and deeply innovative businesses. We have larger audiences than ever — but also need to create new products and distribution systems to drive a better future. This newsletter is designed to highlight interesting ideas and provoke some thinking. Send suggestions to david@newsmediaalliance.org.

To receive ‘Expanding the View’ in your email inbox each month, click here to subscribe.

What I’ve been reading this month:

The Biggest Change in Media Since Cable Is Happening Right Now (Politico)
Following the demise of CNN+, many predicted an end to streaming digital news platforms. But Politico’s Jack Shafer sees another story. 

An Inflection Point Year for TV Viewing as Cord-Cutters Dominate (CivicScience)
Research firm CivicScience breaks down the trends related to cable “cord cutting” and digital streaming, and makes some predictions for the future.

Google Agrees to Pay for Beefed-Up Wikipedia Service (Courthouse News Service)
While Google is involved in international negotiations regarding paying for news, it has recently agreed to pay the Wikimedia Foundation for access to Wikipedia articles.

Journalism Has Suddenly Taken Off on TikTok: What Publishers Need to Know (Press Gazette)
With the rise of TikTok as a social media platform and cultural juggernaut, some news brands are breaking through to global audiences of the app’s younger users.

Popular Science Owner Recurrent Ventures Raises $300 Million in Blackstone-Led Round (The Wall Street Journal)
A bet on media.

Facebook’s Current State of Decomposition (Garbage Day)
Deep diving into the most recent Facebook Widely Viewed Content report and what it can tell us about the current state of the company and its prospects.

Web3/Blockchain:

I’ve been thinking a lot about crypto and Web3 – and there have been a lot of diverse opinions this month:

The Pivot to Web3 Is Going to Get People Hurt (VICE)
Looking into who stands to benefit from the Web3 “revolution.”

Cautionary Tales from Cryptoland (Harvard Business Review)
Part of HBR’s extensive series on Web3, blockchain and crypto, looking at some of the riskier elements.

Paradise at the Crypto Arcade: Inside the Web3 Revolution (WIRED )
A journalist went to a crypto conference to understand the mindset and found himself starting his own DAO.

In Defense of Crypto(currency) (A Few Thoughts on Cryptographic Engineering)
A cryptographer’s deep dive into the fundamentals that underlie cryptocurrency, while acknowledging many of the field’s flaws.

Notable in the Twitter-verse:

Check out these accounts for more on these and other emerging topics:

Cecilia Kang: @ceciliakang
Catherine Perloff: @catherineperlo1
Feli Carrique: @felicarrique
News Product Alliance: @newsproduct
Today in News Tech: @TodayinNewsTech

From @acfou:

1 in 5 CTV ads shown when TV is off

"Some 17% of ads shown on televisions connected through a streaming device—including streaming boxes, dongles, sticks and gaming consoles—are playing while the TV is off." https://t.co/Kq6xOX9N3S

— Dr. Augustine Fou (@acfou) June 13, 2022

From @ScottBrodbeck:

I’ve been doing this local news thing for 12+ years at this point and for the first time I think I know how it’s going to shake out

— Scott Brodbeck (@scottbrodbeck) June 1, 2022

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Guest: Julien Genestoux, founder and CEO, Unlock

“I think right now the web is ‘sick’ of its business model, from the fact that we monetize everything for attention. … What blockchain brings us is actually the ability to think about alternative business models, the ability to think about things in other ways, to say OK, who owns what piece of content, how it is owned, who gets access to what, and do that in a transparent protocol way rather than a platform-owned way.”    

– Julien Genestoux, Unlock

What is blockchain and how do NFTs work? How can news publishers use blockchain to grow revenue? What would a membership model based on NFTs look like, and what benefits could it offer over the traditional advertising revenue model? What is Web3 and why do we need it?

On this edition of News Take, News Media Alliance President & CEO David Chavern talks with founder and CEO of Unlock, Julien Genestoux, about the potential opportunities and uses of blockchain technology by news publishers. In this candid discussion that takes a critical look at the current state of the Web, Julien reviews the basics of blockchain and why it could offer a more secure and more exciting alternative to the attention-based, platform-driven experiences found on today’s Web. He then provides a look at what lies beyond the initial applications, to the potential of blockchain specifically for news publishers, for purposes such as monetizing content and using NFTs in membership models.

Listen or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

Watch with video:

Speaker bio

Julien Genestoux is founder and CEO of Unlock, an access control protocol built on a blockchain that enables creators to monetize their content or software without relying on a middleman. He describes himself as an entrepreneur, unconditional web advocate, and a hacker. He has built two profitable start-ups, one of which was Superfeedr, which became one of the leading real-time web APIs and was later acquired by Medium. At Medium, he led the company’s SEO effort and quadrupled the share of traffic it receives from search. He co-authored the W3C WebSub protocol and spoke at numerous international conferences and events. He talks about NFTs, Web3, crypto and the Open Web.

For more information about Unlock:

Contact Julien: @Julien51 on Twitter and Julien Genestoux on Facebook and LinkedIn

Visit the Unlock website

Watch the next episode: Committing to Product Thinking in the News Industry: Putting Readers First 

Watch the previous episode: Protecting Journalists Reporting on Russia’s War in Ukraine

View all episodes

Send us your suggestions

Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

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This is my monthly reading list of stories about emerging business trends that I thought were interesting and are designed to make you think. I hope you enjoy – and if you see any up-and-coming trends for the news industry that you’d like to share, drop me a line at david@newsmediaalliance.org.

To receive ‘Expanding the View’ in your email inbox each month, click here to subscribe.

What I’ve been reading this month:

How the Pandemic Made Algorithms Go Haywire (Slate)
Algorithms have entered every market, industry and sector. This story looks at what happened when healthcare got involved.

Forget Personalisation, It’s Impossible and It Doesn’t Work (MarketingWeek)
For years, personalized marketing has been seen as the holy grail of the field. Should it be?

What Problem Blockchains Actually Solve (The Solution Space)
If recent news about cryptocurrency has you scrambling to find more about the fundamentals, this is a great place to start.

Publishers’ Secondary Market Strategy: What Happens When the Monetary Appeal of NFTs Isn’t Enough?  (Digiday)
For anyone considering using NFTs to raise money, the key question is “then what?”

The 4 Hurdles Micropayment Platforms Can’t Overcome (Simon Owens’s Media Newsletter)
Micropayments have been promised as a solution to the news industry’s woes for years. Why haven’t the promises panned out?

Notable in the Twitter-verse:

Check out these accounts for more on these and other emerging topics:

Alex Kantrowitz: @Kantrowitz
Keach Hagey: @keachhagey
Will Oremus: @WillOremus
Tech Policy Press: @techpolicypress
Julien Genestoux: @julien51

From @AKGrenier:

@netflix DON'T MESS THIS UP!

You have one of the most unique opportunities to execute monetization on a global content platform ever.

DON'T TAKE A GENERIC ADS APPROACH!!!

My brain on how to think about ads from a customer and product first approach on Netflix. …

— Adam Grenier (@AKGrenier) April 21, 2022

From @JorgeStolfi:

Every computer scientist should be able to see that cryptocurrencies are totally disfunctional payment systems, and that "blockchain technology" (including "smart constracts") is a technological fraud. Would they please say that out loud?

— Jorge Stolfi (@JorgeStolfi) May 5, 2022

From @michaelbeach:

Local video advertising will be a $55B market in 2022.

Three big questions.

— Michael Beach (@michaelbeach) May 2, 2022

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