Guest: Julien Genestoux, founder and CEO, Unlock

“I think right now the web is ‘sick’ of its business model, from the fact that we monetize everything for attention. … What blockchain brings us is actually the ability to think about alternative business models, the ability to think about things in other ways, to say OK, who owns what piece of content, how it is owned, who gets access to what, and do that in a transparent protocol way rather than a platform-owned way.”    

– Julien Genestoux, Unlock

What is blockchain and how do NFTs work? How can news publishers use blockchain to grow revenue? What would a membership model based on NFTs look like, and what benefits could it offer over the traditional advertising revenue model? What is Web3 and why do we need it?

On this edition of News Take, News Media Alliance President & CEO David Chavern talks with founder and CEO of Unlock, Julien Genestoux, about the potential opportunities and uses of blockchain technology by news publishers. In this candid discussion that takes a critical look at the current state of the Web, Julien reviews the basics of blockchain and why it could offer a more secure and more exciting alternative to the attention-based, platform-driven experiences found on today’s Web. He then provides a look at what lies beyond the initial applications, to the potential of blockchain specifically for news publishers, for purposes such as monetizing content and using NFTs in membership models.

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Speaker bio

Julien Genestoux is founder and CEO of Unlock, an access control protocol built on a blockchain that enables creators to monetize their content or software without relying on a middleman. He describes himself as an entrepreneur, unconditional web advocate, and a hacker. He has built two profitable start-ups, one of which was Superfeedr, which became one of the leading real-time web APIs and was later acquired by Medium. At Medium, he led the company’s SEO effort and quadrupled the share of traffic it receives from search. He co-authored the W3C WebSub protocol and spoke at numerous international conferences and events. He talks about NFTs, Web3, crypto and the Open Web.

For more information about Unlock:

Contact Julien: @Julien51 on Twitter and Julien Genestoux on Facebook and LinkedIn

Visit the Unlock website

Watch the next episode: Committing to Product Thinking in the News Industry: Putting Readers First 

Watch the previous episode: Protecting Journalists Reporting on Russia’s War in Ukraine

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Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

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The post News Take Episode 106: Tapping Into the Potential of Blockchain for News Publishers with Julien Genestoux appeared first on News/Media Alliance.

Guest: Kim Bui, Director of Product & Audience Innovation, Arizona Republic

“The product side is a personal interest of mine in that it really is the ‘how’ – I love looking at how we can tell better stories, how we can integrate better with our audience’s lives, listen to them, become more useful, and really get away from the pedestal style journalism that has ended up with us not being trusted by a majority of people.” – Kim Bui, Arizona Republic

What comes first, the product or the user? How do we close the gap between the addressable market and market penetration? What are ways to use newsletters and text notifications to get personal with readers? How can we position ourselves now with younger readers and Gen Z readers as a useful news source? What are the “winners” in the news product space doing that we are not?

On this episode of News Take, News Media Alliance President & CEO David Chavern chatted with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with your audience and be useful to them, while at the same time building trust and emphasizing community-centered journalism. The conversation flows into a discussion of the evolving workplace and how Kim’s columns, “Sincerely, Leaders of Color” and “The Middles” reflect the importance of improving diversity in news media and providing education to those emerging leaders who are navigating unfamiliar management and leadership roles.

Listen now or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

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Download transcript

Speaker bio

Kim Bui is the director of product and audience innovation at the Arizona Republic. She’s focused her career on leading real-time news initiatives and creating new storytelling forms for digital, print and broadcast companies catering to local, national and global audiences. Prior, she was editor-at-large for NowThis News, focusing on original, social reporting and breaking news. She was also deputy managing editor for reported.ly, a digital media startup specializing in social journalism. She’s been a speaker, trainer and teacher on digital and social journalism at universities, conferences and gatherings worldwide. She writes a syndicated newsletter for emerging leaders and managers, The Middles.

Related reading

Sincerely, Leaders of Color

The Middles

The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

Watch the next episode: Encouraging and Sustaining Diversity in News Media

Watch the previous episode: Tech Trends: What Publishers Need to Know

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Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

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The post News Take Episode 103: Leveraging Products to Connect with Your Audience appeared first on News/Media Alliance.

Guests: Aram Zucker-Scharff, The Washington Post

“For the first time, we actually have the potential to create a real shift that benefits our users, our business, and our society, and that’s a win, win, win.” – Aram Zucker-Scharff on the shift to contextual-based targeting

Ad tech, Privacy and Performance, oh my! News publishers working to adapt to a privacy-first digital landscape before the inevitable end of the third-party cookie can easily become overwhelmed and may not even know where to start.

What does the shift towards privacy mean for news publishers and how they approach ad targeting? Is decreased reliance on third-party tracking a good thing for the industry? What are Core Web Vitals and why should news publishers care? How does my news site’s performance tie in to reader trust? What are things publishers can do right now to improve site performance? What is W3C and how can publishers take advantage to get their voices heard?

These questions and more will be discussed on this episode of News Take. News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; improving privacy and the user experience; optimizing site performance using Core Web Vitals; and more.

This episode was so full of interesting facts and actionable insights, we didn’t want it to end. The nuggets of wisdom will come faster than you can write them down, so it’s a good thing this conversation was recorded and you can re-watch it to your heart’s content!

Listen now or download the audio file to listen offline:

Don’t forget to subscribe to the News Take podcast by clicking “Follow” and selecting your preferred podcasting platform, or click on your preferred platform: Spotify, Apple, Google.

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Download closed captioning transcript

Speaker bio

Aram Zucker-Scharff is the Engineering Lead for Privacy & Security Compliance at The Washington Post, where he works with publishers to maximize site performance and revenue. He has also worked on The Post’s Ad Tech R&D and Big Data teams. Aram has developed open-source tools for publishers and consulted on content strategy and digital newsroom workflows. He was one of Folio Magazine’s 15 under 30 in the magazine media industry.

Related reading

“Why The Ad Industry Should Care About Core Web Vitals – And The Impact For Publishers Who Ignore The Dreaded ‘Layout Shift’” (AdExchanger) – by Amanda Hicks, director of product for The Washington Post’s Research, Experimentation & Development (RED) team.

Watch the next episode: Leveraging Products to Connect with Your Audience

Watch the previous episode: Local News: Understanding What Readers Want and How to Deliver it to Them

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Send us your suggestions

Send your suggestions for future News Take guests to Alliance VP, Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.

News Take Production Team:

Host and Executive Producer: Rebecca Frank, VP, Research & Insights, News/Media Alliance

Production Support, Editing & Distribution:

Georgi-Ann Clarke, Social Media & Content Manager, News/Media Alliance
Rachel Fox, Manager, Membership & Events, News/Media Alliance
Lindsey Loving, Director, Communications, News/Media Alliance

Audio & Video Engineer: Current Media Group

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The post News Take Episode 102: Tech Trends: What Publishers Need to Know appeared first on News/Media Alliance.