How The Generative AI Boom Proves We Need Journalism

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice.

But first, generative AI companies must get real about the value journalism brings to their products.

“This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to be at the expense of journalism.”

AI companies acknowledge the value of journalism, Coffey said… So, she argued, they should look at working with journalists as part of the cost of doing business – similar to how Netflix or Spotify compensate content creators for their IP.

Click here to read the rest of the Q&A on AdExchanger‘s website.

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On June 14th, 2022, the U.S. House of Representatives Energy and Commerce Subcommittee on Consumer Protection and Commerce hosted a hearing to discuss draft data privacy legislation, the American Data Privacy and Protection Act (ADPPA). Members and witnesses agreed that a national data privacy law is needed, and must include further online protections for minors, which the ADPPA would provide. Concerns were raised on both sides over preemption exemptions, the legislation’s inclusion of a private right of action, as well as arguments for and against using the actual versus constructive knowledge standard. The Alliance continues to support congressional efforts on federal privacy legislation and shared a letter to this effect following the hearing. Read more.

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On April 23, the European Union reached an agreement on the Digital Services Act (DSA), setting out content moderation and other obligations for online services in order to provide for a safer online environment. The European Commission originally proposed the Digital Services Act in 2020, followed by intense negotiations between the Commission, the Council of the European Union, and the European Parliament. While the final text of the agreement is still unclear, it is reported to include a ban on targeted advertising aimed at minors and based on sensitive information, in addition to limits on the use of so-called dark patterns. Other provisions include measures aimed at reducing the dissemination of illegal content, goods, and services, tackling online harms, and increasing algorithmic transparency. The obligations are proportionate to size, with very large platforms and services subject to stronger requirements. Services with more than 45 million monthly active users in the Union will be classified as “very large online platforms” or “very large online search engines.” Violators can face fines of up to six percent of their global turnover. The agreement must be finalized before being formally approved by the Parliament and the Council, with the obligations becoming applicable 15 months following the Act’s publication in the Official Journal of the European Union. Read more about the DSA here.

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