How The Generative AI Boom Proves We Need Journalism

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice.

But first, generative AI companies must get real about the value journalism brings to their products.

“This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to be at the expense of journalism.”

AI companies acknowledge the value of journalism, Coffey said… So, she argued, they should look at working with journalists as part of the cost of doing business – similar to how Netflix or Spotify compensate content creators for their IP.

Click here to read the rest of the Q&A on AdExchanger‘s website.

Related:

News/Media Alliance Artificial Intelligence articles

Alliance CEO Op-Ed: Can AI companies and media publishers work together?

AI White Paper: How the Pervasive Copying of Expressive Works to Train and Fuel Generative Artificial Intelligence Systems Is Copyright Infringement And Not a Fair Use

AI Principles

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Opinion: Can AI companies and media publishers work together?

Licensing agreements and permissions would protect the news industry’s work while delivering higher-quality AI content

Generative artificial intelligence has the potential to reshape the digital economy and alter the online experience for millions of consumers. Systems that rely on large language models have already ushered in rapid changes to the news media landscape, and many journalists today are using these tools. But as these technologies become more prevalent, we must develop appropriate guardrails that protect the intellectual property rights of media publishers.

Every day, publishers in print and digital media invest in the creation of high-quality content that is informative, trustworthy and engaging.

Click here to read the rest of the op-ed on The Mercury News‘s website.

Related:

News/Media Alliance Artificial Intelligence articles

AI White Paper: How the Pervasive Copying of Expressive Works to Train and Fuel Generative Artificial Intelligence Systems Is Copyright Infringement And Not a Fair Use

AI Principles

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Danielle Coffey

News/Media Alliance President and CEO Danielle Coffey has been named to Washingtonian magazine’s Most Powerful Women in Washington.

Washingtonian arrived at its 2023 list of 169 women through gathering input from “industry leaders, people with their finger on the pulse,” as well as “scouring the news—seeking out people responsible for it, both in the forefront and behind the scenes” and looking into the city’s most powerful institutions.

Coffey is listed in the Media Category on the Washingtonian website and also appears in the print edition of the October 2023 issue of Washingtonian magazine.

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Tony Hunter

Arlington, VA – The News/Media Alliance (NMA) has elected Tony Hunter, Chairman and CEO of McClatchy, as its Board of Directors chair. Tony succeeds Maribel Perez Wadsworth, former President of Gannett Media.

“Tony has contributed to the Alliance’s success as a member of the Board and we are delighted that he has agreed to take on the role of Chair,” said News/Media Alliance President and CEO Danielle Coffey. “As we address the dislocation within the digital ecosystem, we will continue to advocate and fight for fairness. The Alliance’s work to preserve and sustain quality journalism is more important than ever and I look forward to benefiting from Tony’s aggressive, strategic and results oriented leadership approach.”

Together, Tony, the Board and Alliance staff will advocate, lobby and implement new initiatives that will support the thriving news and magazine media sectors.

Tony’s work with his team at McClatchy in creating a digitally driven, sustainable media company is consistent with the focus of the Alliance. McClatchy’s reinvention of the business model has driven significant digital audience growth and strong operating results. This turnaround from a print-dependent model has been driven by an enterprise-wide digitization effort, investments in local differentiated content, culture change, and innovative strategic partnerships.

Hunter stated, “I’m honored to assume this role and build upon the momentum created by Danielle, the Board, and the NMA team. Aggressively addressing the economic and technological issues facing our industries is of urgent importance.”

Prior to his time at McClatchy, Hunter led the reinvention of the Tribune Publishing’s business model and also served as Chairman of Nucleus Marketing Solutions—a collaborative venture between McClatchy, Gannett, Hearst, and Tribune—from 2016 to 2019.

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The News/Media Alliance is a nonprofit organization representing more than 2,000 news and magazine media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

McClatchy features a powerhouse of vibrant news brands that have earned awards and national recognition, including the Miami Herald, The Kansas City Star and The Sacramento Bee. The McClatchy digital platform hosts over 30 news sites and a robust digital content offering from syndication partners. Our platform is a catalyst for informed engagement, greater understanding, and deeper community connections. Through state of-the-art technology, we reach more than 95 million unique visitors per month by providing essential news and information to the communities we serve. We’re in the midst of a digital transformation, leveraging our platform to deliver mission-based journalism, independent reporting and innovative customer solutions in order to serve our audience at the highest level. Connect with us on social media @mcclatchy or at mcclatchy.com.

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Danielle Coffey

Arlington, VA – The News/Media Alliance, a nonprofit trade association representing approximately 2,000 print and digital news and magazine media companies in the United States and Canada, today announced it has selected Danielle Coffey as its new President & Chief Executive Officer. Coffey, who currently serves as the Alliance’s Executive Vice President and General Counsel, will begin in her new role on June 1, 2023.

Since joining the Alliance in 2015, Coffey has led the organization’s advocacy and strategy initiatives with a focus on the digital future for news, including spearheading the introduction of key legislation and advocating for a more favorable regulatory environment. Namely, she has led the effort on advancing legislation that would require Big Tech platforms to fairly compensate news publishers for use of their content.

Prior to her role at the News/Media Alliance, Coffey was Vice President and General Counsel for the Telecommunications Industry Association (TIA), where she led advocacy efforts on issues that affected the internet ecosystem, broadband deployment, content regulation and international trade. She was responsible for informing and educating government representatives about member companies’ technologies and advocated for policies that facilitate innovation.

Coffey said, “It will be an honor to lead this organization and this industry towards a strong and thriving future. I see tremendous opportunity for our expanded membership that now includes news publishers, magazines, and digital publications.  Our contributions to enriching society and democracy are limitless. I am deeply grateful to the Board of Directors for entrusting me to take on this role, and look forward to working with them, the Alliance team, and our affiliate organization the American Press Institute (API), to achieve many great things together.”

“Danielle’s passion for the news industry, and for local journalism in particular, coupled with her policy expertise have proven an enormous advantage for the News/Media Alliance’s advocacy efforts on behalf of our member organizations,” said Maribel Perez Wadsworth, News/Media Alliance board chair. “Additionally, Danielle’s deep knowledge of our members and industry will provide strong momentum around critical priorities, including a laser focus on passage of the Journalism Competition & Preservation Act.”

Coffey is a graduate of San Diego State University. She earned her JD from the Catholic University Law School, with a specialization in Communications Law. She serves on the board of directors of the National Press Club Journalism Institute (NPCJI).

Over the last several years, the News/Media Alliance has led critical advocacy efforts, research, communications and events on behalf of publishers of high-quality journalism, which is critical to a strong and informed society in which government officials are held to account. In addition to the Journalism Competition & Preservation Act (JCPA), the Alliance produces integral industry and audience research that helps news and magazine publishers identify and implement novel approaches to help grow revenue and subscriptions, including the recently released Magazine Media Factbook (previously a product of MPA – the Association of Magazine Publishers, which merged with the News Media Alliance last July) and research on news consumption preferences of Gen Z. In addition, the Alliance has developed multimedia resources for news and magazine publishers, including its News Take podcast, and works with various industry partners to provide tools and resources to help publishers navigate important public policy issues, including postal rates and First Amendment/journalist protection, copyright, privacy, and ad tech, among other issues.

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Media Contact:
Lindsey Loving
Director, Communications
lindsey@newsmediaalliance.org

The News/Media Alliance is a nonprofit organization representing more than 2,000 news and magazine media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

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Arlington, VA – The News/Media Alliance today announced its search for a new President & CEO to lead the nonprofit trade association that represents approximately 2,000 news and magazine media companies in the United States and Canada. Internationally known search firm Russell Reynolds will work with the News/Media Alliance Board of Directors’ search committee to secure a highly qualified candidate.

The Alliance search committee is chaired by Debi Chirichella, President, Hearst Magazines. Chirichella said, “The Alliance is committed to working on behalf of news and magazine publishers as we continue to navigate a rapidly evolving media landscape. We look forward to working with Russell Reynolds as we conduct our search for an experienced and collaborative leader who will build on the organization’s strong foundation and inspire the talented Alliance team as they continue their important work.”

Over the last several years, the Alliance has led critical advocacy efforts, research, communications and events on behalf of publishers of high-quality journalism, which is critical to a strong and informed society in which government officials are held to account. Notably, the Alliance led the effort around the Journalism Competition & Preservation Act (JCPA), bipartisan legislation introduced in the 117th Congress that would allow news publishers to come together to negotiate for fair compensation with the Big Tech platforms for use of their online content. The Alliance also produces integral industry and audience research that helps news and magazine publishers identify and implement novel approaches to help grow revenue and subscriptions, including the recently released Magazine Media Factbook (previously a product of MPA – the Association of Magazine Publishers, which merged with the News Media Alliance last July) and research on news consumption preferences of Gen Z. In addition, the Alliance has developed multi-media resources for news publishers, such its monthly News Take podcast, and works with various industry partners to provide tools and resources to help news and magazine publishers navigate important public policy issues, including postal rates and First Amendment/journalist protection, copyright, privacy, and ad tech, among other issues.

Former News/Media Alliance President & CEO David Chavern stepped down from his role at the end of last year after leading the organization for seven years. Alliance Chief Financial Officer Robert Walden is currently serving as Interim CEO.

Qualified candidates who are interested in inquiring about this opportunity can contact Jackie Arends (Jacqueline.Arends@russellreynolds.com) or Stephanie Tomasso (Stephanie.Tomasso@russellreynolds.com) at Russell Reynolds.

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The News/Media Alliance is a nonprofit organization representing more than 2,000 news and magazine media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

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News/Media Alliance President & CEO David Chavern has accepted a position at the Consumer Brands Association as President and CEO. The Consumer Brands Association press release has details about his new role.

Below is a statement from Maribel Perez Wadsworth, President of Gannett Media and Chair of the Board of the News/Media Alliance, about David’s contributions to the organization:

“We are grateful for David’s many contributions to the news and magazine industries during his tenure at the News/Media Alliance. Under David’s leadership, the Alliance was completely rebuilt and transformed into a powerful and effective champion for the future of quality journalism. The organization now enjoys the support of a broad range of the great news and magazine publishers, from the largest national outlets to a wide array of small and local publications. Most important, publishers are now aligned and fully focused on the need to fight for a digital future that rewards and sustains great reporting. This includes the immediate fight for the Journalism Competition & Preservation Act.

David will remain with the Alliance until the end of the year to continue that fight through the end of this Congress. The Alliance also benefits from having a strong team and we are confident in the organization’s continued growth and impact. We will begin the process of working with David on a transition plan and identifying his successor.”

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News publishers and magazines have become highly experimental and deeply innovative businesses. We have larger audiences than ever — but also need to create new products and distribution systems to drive a better future. This newsletter is designed to highlight interesting ideas and provoke some thinking. Send suggestions to david@newsmediaalliance.org.

To receive ‘Expanding the View’ in your email inbox each month, click here to subscribe.

What I’ve been reading this month:

For Creators, Community is the New Follower Count (The Washington Post)
Community apps for audiences of influencers and other creators may be the future of engagement with content.

Lewis Black Sues Pandora for $10 Million Over Copyright Infringement (The Verge)
As Spotify continues to grow, comedians continue to sue for copyright infringement.

Why Republicans Stopped Talking to the Press (New York Magazine)
“Sitting down with the mainstream press has come to be seen by Republican primary voters as consorting with the enemy, and approval by the enemy is the political kiss of death.” – As we move deeper into 2022 election season, a shift in Republican strategy.

Opinion: I Stopped Reading the News. Is the Problem Me — or the Product? (The Washington Post) – A take on news avoidance, from deep within the news industry.

10 Key Takeaways for News Subscription Managers from the 2022 Digital News Report (What’s New in Publishing) – An overview of some innovative findings from the 2022 Reuters Institute report.

Meet the Lobbyist Next Door (WIRED)
Is your favorite influencer actually a lobbyist?

How Software Is Stifling Competition and Slowing Innovation (The New York Times)
“There is an advantage to software that economists haven’t really reckoned with yet. Software isn’t accelerating creative destruction today. Software is suppressing it.”

Leaked Videos Show Disney Is the Biggest Ad Tech Giant You’ve Never Heard Of (VICE)
Might the future of ads and media look a lot like the past?

Web3/Blockchain:

As more and more groundbreaking discussions about Web3 and blockchain are taking place every day, I’m dedicating a section of this newsletter to the topic and will highlight the most interesting ones each month.

Hype is a Weaponized Form of Optimism (Nieman Lab)
A contrarian take on emerging technologies.

Developer Turns ‘Future of Gaming’ Talk into a Surprise Attack on Convention’s NFT and Blockchain Sponsors (PC Gamer)
How one developer fought back against the domination of the gaming industry by crypto.

Podcasts:

The Mid-Century Media Theorists Who Saw What Was Coming  (The Ezra Klein Show)

Notable in the Twitter-verse:

Check out these accounts for more on these and other emerging topics:

Gregg Fernandes: @GreggFernandes
Steve Lohr: @SteveLohr
Amanda Ripley: @amandaripley
Ben Wofford: @BenWoffordDC
Taylor Lorenz: @TaylorLorenz

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