Below is a quick-reference list of News/Media Alliance member products and programs, what they do and how to access them. Download a PDF of the Alliance Member Product and Program Overview one-pager here.

Newsmediaalliance.org and Alliance Social Media Channels

The Alliance website is a comprehensive repository of industry trends, data, and research that highlights news media strengths and positioning. Members have exclusive access to advertising support materials; reports and case studies on innovative strategies and success stories; thought leader webinars and other member-only events.

We also communicate timely industry news and updates, as well as information about new products and upcoming events and webinars, daily via our social media channels, including Facebook, Twitter, LinkedIn, YouTube and Instagram.

Public Policy

The News/Media Alliance diligently advocates on the pressing issues affecting today’s news media organizations, including monetization by the tech platforms, technology policy and advancements, postal rates, journalist protection and free press issues, and other important issues that matter most to you. As the media landscape becomes increasingly digital, it is critical that publishers find ways to monetize digital content and be fairly compensated for use of their digital content, including in search engines and for advertising sold against that content. The Alliance strongly supports legislation that would allow news publishers to collectively negotiate with the platforms for this purpose.

JCPA Resource Center: Your place for resources and the latest information on our efforts to pass the Journalism Competition & Preservation Act (JCPA) (H.R. 1735 and S. 673), a bipartisan bill that would allow news publishers to collectively negotiate with the tech platforms for fair compensation for use of their content. Resources found here include fact sheets, talking points, grassroots campaigns, our Change.org petition, our Google copyright White Paper, press releases and statements, lists of key supporters, news articles and editorials, survey research, print and digital ads, videos, and more. Visit www.JCPABill.com.

Policy Updates: A rolling update of the latest news and developments on the issues listed above that the Alliance is tracking and is engaged in activities on behalf of our members. Bookmark this page and check back regularly.

Platform News You Can Use: The News/Media Alliance sends regular updates to members on the latest developments with the major tech platforms on their work with news publishers and initiatives undertaken to highlight local news and quality journalism. You’ll find news on all the platforms and their new and ongoing projects in the Platform News You Can Use newsletter. Access the issue archive and subscribe here.

Postal Resources and Events: Through a partnership with the National Newspaper Association Foundation (NNAF), News/Media Alliance members enjoy free access to an online portal containing exclusive postal-related resources, events and materials. Materials found on the site include regular articles and updates on relevant postal issues and related regulatory affairs; postal education and training via the Max Heath Postal Institute TM; a Postal Hotline that provides consulting services; free registration to postal webinars and events; and more. Click here to access postal updates and to set up a login to the postal portal.

Podcast Series

News Take: Candid Conversations with Industry Leaders – News Take is a series of podcast interviews with news and magazine professionals. Established leaders in the news media industry join News/Media Alliance Vice President, Research & Insights Rebecca Frank to offer their perspectives and insights on how news organizations are applying the latest industry trends.

Newsletters

Weekly Email Alerts: Get an alert when we publish new content! Simply sign up for the topic(s) that most interest you, such as Public Policy, Digital and the Blog, and we’ll send you an email alert when we publish new content on that topic. Sign up here.

Newsletters and Issue Alerts: We keep members informed on the latest news and innovative insights from and for the industry through our e-newsletters and alerts. Click below to opt in to receive updates on the topics that interest you.

Expanding the View: In this monthly newsletter, the Alliance shares stories about innovations and ideas from the last month that offer potential opportunities for publishers. Things like Web3, digital business models, and other tech topics with implications for the news industry will be covered. Click here to access the latest issue and subscribe to receive Expanding the View in your inbox.

Webinars and Events

Webinars: The Alliance offers regular educational webinars featuring in-house and external industry experts sharing tips and success stories for generating revenue, growing audience, and navigating relevant policy issues. Past webinars are archived and available to members on our website.

Mega-Conference: The News/Media Alliance is pleased to once again support the News Industry
Mega-Conference, an event where news publishers can come together to hear and share new trends and ideas, strategies and tactics for sustaining our industry and local journalism. To learn more about
Mega-Conference, click here.

Speaking Engagements: News/Media Alliance leadership frequently speak at well-respected and widely attended third-party industry and key vertical conferences. Upcoming events featuring our executives are listed here.

Member Tools & Programs

careerXchange gains you access to the industry’s top talent. Post news media industry job openings, search the listings and peruse resumes of potential candidates. Unlike the commercial job boards, our site is owned by the News/Media Alliance and was developed with industry employers in mind. Visit http://careerxchange.newsmediaalliance.org/ – member login required.

Hertz Member Discount: News/Media Alliance members can save up to 20% when they use the discount code CDP# 6308 for their Hertz car rental reservation. Members can also enjoy a first year, fee-waived membership to Hertz Gold Plus Rewards®.

Please contact membership@newsmediaalliance.org if you have any questions about Alliance member programs.

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It’s a new year, which signifies new beginnings, a fresh start and the setting and attaining of new goals, both personally and professionally.

As you are charting your plans for 2020, as a news industry professional and as a member of the News Media Alliance, remember to utilize the Alliance’s many resources, products and programs available to aid you in your day-to-day activities and to help make your life easier! To learn how you can be leveraging these resources, read on and then click through to launch each program.

The start of the new year is also a good time to review your email preferences and make sure you’re subscribed to our most relevant email newsletters. We launched a few newsletters in the last year that you we think you’ll find useful! Scroll down for more information about the email newsletters we offer for members.

Now, on to the goal-crushing!

Alliance Website and Social Media Channels

Have you browsed our website lately? The Alliance website, www.newsmediaalliance.org, offers a wealth of content on industry news, trends and events, as well as updates on our digital advocacy and public policy activities and new research insights for members. In addition, members will find reports; press statements; free house ads and PSAs; webinars and events; and more. It is a treasure trove for the news industry pro! Note: You’ll need to login to access the member-only resources – email membership@newsmediaalliance.org if you need password assistance.

We also recommend that you Like and Follow us on the major social media channels as well, as we communicate timely industry news and updates, as well as information about new products and upcoming events and webinars, daily via our social media channels. Find us on Facebook, Twitter, LinkedIn, YouTube and Instagram.

Advertising Intelligence Center:

The Advertising Intelligence Center (AIC) is an online database of case studies from fellow news publisher members highlighting best practices of their successful advertising campaigns. The AIC contains new ideas and approaches, with accounts of strategies that really work, including case studies from fellow Alliance members — such as Hearst, GateHouse Media and AH Belo — that showcase these ideas and strategies and provide valuable insights and in-depth context on how they executed them successfully.

Browse all of the case studies or apply filters to see the cases sorted by challenge, geography or retail sector. Results are displayed in real-time. Simply click on the links to download the PDFs of the studies.

We are also accepting new case studies and encourage you to submit your success stories to us for inclusion in the AIC! Access the AIC here – member login required.

Advertising Planning Calendar:

This Advertising Planning Calendar provides a schedule of News Media Alliance ads, along with ads provided through our partnership with The Ad Council, for your advertising department’s use in planning your advertising schedule. Included in the calendar are suggested dates for the ads to run, as well as links to access the required ad files. Click here to access the Ad Planning Calendar.

News Impact Project:

We recently introduced a new Alliance program called the News Impact Project to help demonstrate the positive impact local news has on communities. We’re in the process of assembling an encyclopedia of impactful stories that will provide compelling evidence of the critical work newsrooms and journalists are doing to drive support for local news in the form of subscriptions, donations and shares with others who will do the same.

We would love to hear about the stories you have recently produced that have been the most valuable, in terms of having a positive impact on the community. It doesn’t have to have won a Pulitzer – it just has to have had a positive impact on the community! Read more about the News Impact Project and then send us your stories to ensure your journalism is included in the encyclopedia!

News Advertising Panorama:

A fact-packed resource that is very useful for all news industry pros, the News Advertising Panorama should definitely be added to your bookmarks, especially if you work in sales, marketing or advertising. The News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience is a comprehensive resource that highlights the benefits and advantages of advertising in print and digital news media.

The 86-page Panorama includes research and statistics from a wide range of sources, including Nielsen Scarborough, comScore, Kantar Media, the Alliance’s own research and more, to demonstrate the value of the news audience for advertisers. The Panorama elaborates on eight qualities that embody the unique selling proposition for advertising in news media, and details how news media provide the best advertising strategies and channels to reach the desired audience(s).

The guide looks at key demographics of the news media audience, such as income and education, as well as their buying and spending habits and their role as influencers in society.

Keep it handy as a quick-reference resource, or to inform your next sales call or meeting with a customer. Click here to access the Panorama – member login required.

Safe Harbor Resource Center:

The Safe Harbor Resource Center is a unique and wide-ranging repository of resources and information on the Journalism Competition & Preservation Act which, if implemented, would provide an antitrust safe harbor for news publishers to collectively negotiate with the tech platforms for better business arrangements.

The News Media Alliance has been very vocal in advocating for such legislation, which it believes is needed to address the imbalance in the news publisher-platform relationship.

Visit this page to access resources and materials related to the legislation, including the Senate and House bills and related fact sheets, grassroots campaign and Alliance press statements, videos, research and more.

Digital Advocacy Rolling Update:

This page is updated regularly with the Alliance’s activities on the Hill, as well as other updates on digital issues and activities. Updates can be viewed by month and by year. Check back regularly for the latest updates, or subscribe to receive the Digital Advocacy Updates newsletter, distributed bi-weekly – see below for more information). Click here to access the Rolling Update.

Speaking Engagements:

We have several knowledgeable subject-matter experts here at the Alliance who are available to speak at internal and external conferences and events. Click here to view our Speaker Bios and find the expert you’d like to request. Or, tell us what you’re looking for in a speaker, and we will suggest one based on area of expertise and availability. Click here to send us a speaker request.

Learn with Us – Webinars and Events:

Sometimes it’s just easier to hear straight from us, so make sure to subscribe to receive our emails regarding upcoming Alliance webinars and live events (see more below on how to review and update your email preferences)! We often invite outside experts to join our webinars that can elaborate on research and trends and offer unique perspectives and innovative solutions. Can’t make a webinar? Don’t worry! We record our webinars and provide links to the recording, along with the speaker slides, on the event page shortly after the webinar so you can watch when you have time. Click here to view our upcoming events.

Our signature in-person event, adXchange, is coming up on February 24-25 in Ft. Lauderdale, FL, so be sure to register now if you’re thinking of attending! This time-and-cost-saving event allows news publishers to have private one-on-one meetings with advertisers and agencies. Alliance news publisher members attend at no charge, but you must register to attend. Click here for more information and to register.

Email Newsletters:

One of the main ways we keep our members informed about what we’re working on, as well as news and insights pertaining to the industry, is through our regular email communications.

The start of a new year is the perfect time to review your email preferences to make sure you are subscribed to the emails you want to receive, including our email newsletters, announcements about new products and reports, advocacy and policy alerts, press releases and more.

You can edit your email preferences by logging in to the Alliance website and clicking on Email Preferences from the My Alliance home screen. Likewise, you can click “Update your preferences” at the bottom of any Alliance email to edit your preferences.

If you need your login information sent to you or have questions about which newsletters you’re signed up for, please contact membership@newsmediaalliance.org or call 1.844.656.4622.

The post Alliance Resources to Get Started on the Right Foot in the New Year appeared first on News/Media Alliance.

Event brings together news publishers, advertisers/agencies in one place

FOR IMMEDIATE RELEASE

Arlington, VA – The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A signature Alliance event, adXchange offers a cost-and-time-saving opportunity for its news publisher members to have private one-on-one meetings with advertisers and agencies.

adXchange is a popular event with Alliance members typically including representatives from news publishers, advertisers and ad agencies.

The event is typically held semi-annually, first in late February or early March in varying U.S. locations, and again in the fall in Chicago. This event is unique in that the agenda is focused on face-to-face meetings between publishers and advertisers/agencies.

Meeting space is provided for each advertiser, and the advertisers and news publishers schedule their own meetings. Upon registration, attendees will receive a link to their own webpage where they can access the advertiser contact list. Advertisers will also receive a link to their own webpage where they may download the news media attendee list. News publisher attendees and advertisers/agencies can mutually reach out to each other via email to set up private meetings. As the meeting hosts, advertisers/agencies are responsible for filling up their meeting slots. The Alliance can help to connect people if they are having trouble getting responses, but does not pair up publishers and advertisers/agencies or set meeting schedules.

“We have received very positive feedback from our members about adXchange over the years. It is a truly unique event that encourages the formation of new advertiser/publisher relationships, as well as maintaining existing partnerships, both of which provide great value to all parties involved,” stated Alliance President & CEO David Chavern.

Alliance Vice President, Research & Insights, Rebecca Frank stated, “Newspaper media are among the most trusted forms of media by consumers. Likewise, the news audience is more likely to engage with and take action because of advertising in the newspaper, which makes them a valuable audience for advertisers.”

A 2018 news publisher attendee said about adXchange, “This event, along with the Chicago fall event, are of extremely high value to me. Nowhere else can I see up to 25 important advertisers and agencies in such a short period of time at such a low cost.”

Jason Armstrong, Director of Media Development at Mediaspace, a full-service print and digital media buying and planning agency said, “adXchange is essential for Mediaspace in sustaining personal relationships and understanding the ever-evolving opportunities available to our clients.”

Alliance members as well as advertisers/agencies that host meetings receive complimentary registration to adXchange. For a per-person fee, non-Alliance-member news publishers may also attend. The non-member early bird rate of $300/attendee expires on December 20, 2019.

For more information and to register, visit www.newsmediaalliance.org/adXchange.

Contact Alliance Event Planner & Executive Assistant Rachel Fox with questions about adXchange.

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Media Contact:
Lindsey Loving
Manager, Communications
571.366.1009
lindsey@newsmediaalliance.org

The News Media Alliance is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at www.newsmediaalliance.org.

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Media Contact:

Lindsey Loving
Manager, Communications
lindsey@newsmediaalliance.org
571.366.1009

FOR IMMEDIATE RELEASE

News Media Alliance to Host adXchange 2018 Following Mega-Conference in San Diego

November 13, 2017

Arlington, VA – The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy Hilton Suites – San Diego Bay Downtown in San Diego, CA. The conference will take place immediately following Mega-Conference 2018, for which the Alliance is a first-time partner, along with Inland Press Association, Local Media Association, Southern Newspaper Publishers Association (SNPA), and local host association in 2018, the California News Publishers Association.

The inaugural adXchange was held in September 2017 in Chicago. AdXchange is an event for newspaper and advertising and agency executives, designed to facilitate productive meetings and discussions in a one-on-one environment. In addition to meetings, throughout the two-day conference, attendees will have opportunities to hear from thought leaders on current hot topics and innovation in the news media industry, and participate in networking events.

“We are excited to be a partner of Mega-Conference this year and also to be able to hold adXchange while many of our members are already in San Diego for Mega-Conference,” said Michelle Harris, Alliance Vice President of Membership & Development. “These private meetings with advertisers and agencies are incredibly valuable to our members and we are pleased to be able to offer them once again.”

The conference will begin with registration from 3:00 – 6:00 pm on Wednesday, February 28. The event will get underway on Thursday, March 1 with a breakfast and presentation, followed by private meetings. Meetings continue through 1:00 pm on Friday, March 2.

News Media Alliance members receive complimentary registration to adXchange. Non-members who represent a news media organization can register for $300 per person.

For more information, visit https://www.newsmediaalliance.org/nma_event/adxchange/.

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The News Media Alliance is a nonprofit organization representing nearly 2,000 news organizations and their multiplatform businesses in the United States. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at www.newsmediaalliance.org.

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