The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers’ use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic.
About the #AloneTogether Campaign
In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
Creative assets focus on reaching higher-risk populations and the general public with messages around social distancing, personal hygiene and mental health. Additional assets, targeted to young people, urge social distancing and maintaining mental health, with a message that we can be #AloneTogether.
By sharing Coronavirus Response PSA assets, you can help to inform Americans about the steps they can take to protect themselves and slow the spread of Coronavirus.
For more information about this effort, please read the press release here.
How You Can Use the Ads
The PSAs include print and digital assets that are available for newspapers’ use free of charge. The print and digital ads are now ready for download and use on your news sites.
If you have any questions about the ads, please contact Alliance Director, Communications, Lindsey Loving.
Print Ads
Ad #1 – There’s no place like home to slow the spread of the coronavirus.
Full-page PDF file (12″ x 21″)
Full-page InDesign file (12″ x 21″) (via Dropbox)
Full-page IDML file (12″ x 21″) (via Dropbox)
Access graphic images (via Dropbox)
Ad #2 – Let’s Stay Home ~ Save Lives
Full-page PDF file (12″ x 21″)
Full-page InDesign file (12″ x 21″) (via Dropbox)
Full-page IDML file (12″ x 21″) (via Dropbox)
Access graphic images (via Dropbox)
Ad #3 – 65+ Years Young? You’re at Higher Risk.
Full-page PDF file (12″ x 21″)
Full-page InDesign file (12″ x 21″) (via Dropbox)
Full-page IDML file (12″ x 21″) (via Dropbox)
Access graphic images (via Dropbox)
Digital Banners:
Please access the tagging instructions here
Banner (728 x 90px)
Right-click to download JPEG file.
Banner (300 x 50px)
Right-click to download JPEG file.
Cube (300 x 250px)
Right-click to download JPEG file.
#AloneTogether
Staying home saves lives.
For more info visit coronavirus.gov
Members of the News/Media Alliance staff have contributed to this post.