‘It’s Up to You’ Vaccine Education Ad PSAs – Ad Council

By Staff April 8, 2021

The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about the COVID-19 vaccine.

About the ‘It’s Up to You’ Campaign

The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives—but they can only be successful if millions of Americans recognize the urgency, safety and vital importance of getting vaccinated.

While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from “skeptical” to “open but uncertain,” about getting vaccinated.

The It’s Up to You campaign from The Ad Council encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence. It’s OK to have questions. We want to acknowledge Americans’ concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.

How You Can Use the Ads

Below are the individual ad files for newspapers to use in their print and digital editions free of charge. Ads are available in English and Spanish, in full- and quarter-page sizes for print, and in banner and cube sizes for digital.

If you are interested in creating custom vaccine content and messaging, visit The Ad Council’s Media Playbook. You can request access to the ‘It’s Up To You’ logo and reference their brand guidelines.