Archive for Advertising – Page 2
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
News Take Episode 201: News Nutrition Labels: How NewsGuard is Helping Fight Misinformation Online
In the Season 2 premiere of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Gordon Crovitz, co-founder and co-CEO of NewsGuard, ... Read More
Statement: News/Media Alliance Applauds Department of Justice for Filing Antitrust Lawsuit Against Google
Today the Department of Justice filed its highly anticipated antitrust lawsuit against Google for its dominance in advertising and violation of the Sherman Act. This ... Read More
News Take Episode 112: Lessons in Practicality from The Daily Memphian: “A Lot of People Don’t Know We’re a Nonprofit”
In this episode of News Take, News/Media Alliance President & CEO David Chavern talks with Eric Barnes, CEO of The Daily Memphian (Tennessee), about his ... Read More
News/Media Alliance Releases 2022 Magazine Media Factbook
The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the ... Read More
Magazine Media Factbook
The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid ... Read More
Alliance Files Comments with FTC in Endorsement Guides Proceeding
On September 26, the News/Media Alliance filed comments with the Federal Trade Commission (FTC) in its proceeding about Endorsement Guides Concerning the Use of Endorsements ... Read More
News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
Statement: The JCPA Would Allow Minority-Owned Media to Negotiate with Big Tech Platforms for Fair Compensation
A research report published earlier this year, “Minority-Owned Media and the Digital Duopoly,” demonstrates how minority-owned media’s continued survival – as well as the addition ... Read More
Expanding the View – July 2022
News and magazine publishers have larger audiences than ever — but also need to create new products and distribution systems to drive a better future ... Read More
