How The Generative AI Boom Proves We Need Journalism

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice.

But first, generative AI companies must get real about the value journalism brings to their products.

“This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to be at the expense of journalism.”

AI companies acknowledge the value of journalism, Coffey said… So, she argued, they should look at working with journalists as part of the cost of doing business – similar to how Netflix or Spotify compensate content creators for their IP.

Click here to read the rest of the Q&A on AdExchanger‘s website.

Related:

News/Media Alliance Artificial Intelligence articles

Alliance CEO Op-Ed: Can AI companies and media publishers work together?

AI White Paper: How the Pervasive Copying of Expressive Works to Train and Fuel Generative Artificial Intelligence Systems Is Copyright Infringement And Not a Fair Use

AI Principles

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Opinion: Can AI companies and media publishers work together?

Licensing agreements and permissions would protect the news industry’s work while delivering higher-quality AI content

Generative artificial intelligence has the potential to reshape the digital economy and alter the online experience for millions of consumers. Systems that rely on large language models have already ushered in rapid changes to the news media landscape, and many journalists today are using these tools. But as these technologies become more prevalent, we must develop appropriate guardrails that protect the intellectual property rights of media publishers.

Every day, publishers in print and digital media invest in the creation of high-quality content that is informative, trustworthy and engaging.

Click here to read the rest of the op-ed on The Mercury News‘s website.

Related:

News/Media Alliance Artificial Intelligence articles

AI White Paper: How the Pervasive Copying of Expressive Works to Train and Fuel Generative Artificial Intelligence Systems Is Copyright Infringement And Not a Fair Use

AI Principles

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Alliance President and CEO Danielle Coffey stated, “The New York Times’s complaint demonstrates the value of quality journalism to AI developers. These companies repurpose and monetize news content, competing with the very industry they are benefiting from. Quality journalism and GenAI can complement each other if approached collaboratively, but using journalism without permission or payment is unlawful, and certainly not fair use.”

In a White Paper released in October, an analysis commissioned by the Alliance found that there is heavy reliance on journalistic and creative content by AI training models along with verbatim text from articles found in AI outputs.  The findings support a legal claim, parallel to the same findings asserted in The New York Times’s complaint.

Coffey continued, “The value of quality journalism has been debated for years.  We are at a point where the question is not whether quality journalism should be compensated, rather a question of how much.  In the case of AI, copyright protected content used without authorization should be a priority in releasing these technologies to the public so that responsible innovation can live alongside responsible reporting.”

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The News/Media Alliance is a nonprofit organization representing more than 2,200 news, magazine, and digital media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

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Reports indicate meaningful monetary value is at stake and a willingness to limit license on display that comes with attribution commitments.

Coffey continued, “We represent the industry and are working on an option available to all publishers in a way that makes sense and provides equity and fairness. OpenAI is doing the right thing to ensure technology and quality journalism exist and thrive in harmony. Our members are exploring all options, and we are ensuring no one is left behind.”

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The News/Media Alliance is a nonprofit organization representing more than 2,200 news, magazine, and digital media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

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The News/Media Alliance, which merged with MPA – The Association of Magazine Media in July 2022 – works with its members to advance news and magazine industry priorities through advocacy, critical research, resources and events that demonstrate the value and importance of supporting and preserving a free and independent press.

“We are delighted to welcome these 16 news, magazine, and digital media organizations to the Alliance family, and we are grateful for their support and their recognition of the need to share a voice on important issues facing the industry,” stated News/Media Alliance President & CEO Danielle Coffey. “The support of these innovative, multimedia businesses are invaluable as we continue to advocate on behalf of the industry and fight for the future of journalistic and creative content.”

The need to support and sustain quality journalism has reached a new level of urgency this year, as the rapid adoption of generative AI has introduced yet another threat to publishers of original content. The Alliance published a White Paper in October that found AI companies significantly overweight publisher content in their crawling of the web – often while not paying the publishers who invested in producing that content – to train their generative AI systems, coming in direct competition with publishers, as well as infringing on publishers’ copyrights.

The Alliance continues to push for legislation to require Big Tech platforms such as Meta and Google to pay publishers for the use of their content, with the Journalism Competition & Preservation Act (JCPA) being reintroduced in the Senate earlier this year. Canada recently passed similar legislation, which is modeled after the law in Australia that has been extremely successful, and the California State Assembly introduced a state journalism compensation bill that was the subject of a Senate informational hearing last week.

In addition, the News/Media Alliance works on behalf of its members to advocate on press freedom/First Amendment issues, privacy, digital advertising, copyright, postal delivery and more.

New News/Media Alliance members in 2023 include (not a complete list):

• AlterNet
• American Craft Council
• California Broker Magazine
• The Economist
• Future PLC
• G/O Media Inc.
• Grandstand Publishing LLC
• The Guardian
• Hughes Media Corp.
• Raptive
• Raw Story
• Rookie Road
• Style Media Group Inc.
• Today Media Inc.
• Ziff Davis

Coffey continued, “We look forward to working with our new members and all of membership to move forward key legislative and policy initiatives and demonstrate the importance and need for high-quality content in an information-driven world.”

For more information about membership in the News/Media Alliance, please click here.

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The News/Media Alliance is a nonprofit organization representing more than 2,200 news, magazine and digital media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

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Arlington, VA – The News/Media Alliance applauds the Canadian government for today’s deal with Google for its payment for the use of valuable news content on its Search platform. The amount negotiated is reported to be $100 million per year, down from the $172 million called for by the Canadian government.

The Canadian government passed legislation (C-18, the Online News Act) earlier this year that requires Big Tech platforms such as Google and Meta to pay news publishers for the use of their content. The Online News Act is due to take effect in December.

“This is a very big win for Canadian news publishers and shows that Google will commit to paying fair market value for quality journalism,” stated News/Media Alliance President & CEO Danielle Coffey. “This proves, yet again, that legislation is the only path to sustained right to payment for the fair market value of our quality content. The U.S. must stand up for our vibrant journalism industry and not fall behind other countries. Big Tech cannot continue to harm local news. Congress must protect our democracy and our constitutional right to a free press by implementing legislation that will help sustain quality journalism in America.”

Canada is the latest in a string of countries around the world that have recognized the need to protect quality journalism and passed legislation requiring the tech platforms to pay news publishers for use of their content, including Australia, the United Kingdom, and the European Union.

The Canada bill and today’s deal build momentum for the California Journalism Preservation Act (CJPA – AB 886, introduced earlier this year by California Assemblymember Buffy Wicks (D-Oakland)) – the goal of which will be discussed at an informational hearing next week – and the federal Journalism Competition and Preservation Act (JCPA) (S.1094, reintroduced in March by Senators Amy Klobuchar (D-MN) and John N. Kennedy (R-LA)) in the U.S. The Senate Judiciary Committee voted favorably in June for the JCPA, which would allow digital journalism providers to collectively negotiate with Google and Facebook for fair compensation for use of their valuable content.

The JCPA has broad support, not only in Congress in both the House and the Senate, but also from over 300 consumer interest groups, unions, conservatives, advocacy groups and third-party organizations that have sent letters of support for the JCPA to the bill sponsors.

The tech platforms are the dominant distributors of news content, reaping tremendous financial benefit without compensation to those who create the content. They also capture the majority of U.S. digital ad revenue, leaving local publishers with little to reinvest in the production of high-quality journalism.

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The News/Media Alliance is a nonprofit organization representing more than 2,200 news and magazine media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

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Danielle Coffey

News/Media Alliance President and CEO Danielle Coffey has been named to Washingtonian magazine’s Most Powerful Women in Washington.

Washingtonian arrived at its 2023 list of 169 women through gathering input from “industry leaders, people with their finger on the pulse,” as well as “scouring the news—seeking out people responsible for it, both in the forefront and behind the scenes” and looking into the city’s most powerful institutions.

Coffey is listed in the Media Category on the Washingtonian website and also appears in the print edition of the October 2023 issue of Washingtonian magazine.

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Here is a collection of photos from the day:

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Support Local Journalism Awards Reception photographs by Will Reintzell Photography.

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Tony Hunter

Arlington, VA – The News/Media Alliance (NMA) has elected Tony Hunter, Chairman and CEO of McClatchy, as its Board of Directors chair. Tony succeeds Maribel Perez Wadsworth, former President of Gannett Media.

“Tony has contributed to the Alliance’s success as a member of the Board and we are delighted that he has agreed to take on the role of Chair,” said News/Media Alliance President and CEO Danielle Coffey. “As we address the dislocation within the digital ecosystem, we will continue to advocate and fight for fairness. The Alliance’s work to preserve and sustain quality journalism is more important than ever and I look forward to benefiting from Tony’s aggressive, strategic and results oriented leadership approach.”

Together, Tony, the Board and Alliance staff will advocate, lobby and implement new initiatives that will support the thriving news and magazine media sectors.

Tony’s work with his team at McClatchy in creating a digitally driven, sustainable media company is consistent with the focus of the Alliance. McClatchy’s reinvention of the business model has driven significant digital audience growth and strong operating results. This turnaround from a print-dependent model has been driven by an enterprise-wide digitization effort, investments in local differentiated content, culture change, and innovative strategic partnerships.

Hunter stated, “I’m honored to assume this role and build upon the momentum created by Danielle, the Board, and the NMA team. Aggressively addressing the economic and technological issues facing our industries is of urgent importance.”

Prior to his time at McClatchy, Hunter led the reinvention of the Tribune Publishing’s business model and also served as Chairman of Nucleus Marketing Solutions—a collaborative venture between McClatchy, Gannett, Hearst, and Tribune—from 2016 to 2019.

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The News/Media Alliance is a nonprofit organization representing more than 2,000 news and magazine media organizations and their multiplatform businesses in the United States and globally. Alliance members include print and digital publishers of original journalism. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.

McClatchy features a powerhouse of vibrant news brands that have earned awards and national recognition, including the Miami Herald, The Kansas City Star and The Sacramento Bee. The McClatchy digital platform hosts over 30 news sites and a robust digital content offering from syndication partners. Our platform is a catalyst for informed engagement, greater understanding, and deeper community connections. Through state of-the-art technology, we reach more than 95 million unique visitors per month by providing essential news and information to the communities we serve. We’re in the midst of a digital transformation, leveraging our platform to deliver mission-based journalism, independent reporting and innovative customer solutions in order to serve our audience at the highest level. Connect with us on social media @mcclatchy or at mcclatchy.com.

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